Tag: analytics

Data Management
Jim Harris 0
Modernization and data-driven culture – Part 1

Modernization is a term used to describe the necessary evolution of information technologies that organizations rely on to remain competitive in today’s constantly changing business world. New technologies – many designed to better leverage big data – challenge existing data infrastructures and business models. This forces enterprises to modernize their approach to data

Matt Becker 0
Three things you must do to create a central clinical platform

Collecting, managing, standardizing and analyzing clinical data during (and after) a clinical trial is crucial in the process for submission and regulatory approval of a new compound, biological, device or other therapy. A central clinical platform requires: Robust and auditable analytics to prove the result to the authorities and external

Analytics
0
El valor de los datos, la nueva economía

Expertos de SAS, multinacional experta en soluciones analíticas, señalan que debe otorgarse el valor real a la información que produce una empresa o persona, ya que hoy en día los datos tienen un valor económico. Este año Facebook celebró sus 12 años de existencia, en los que millones de chilenos

Analytics | Customer Intelligence
Understanding Customer Experience through Omnichannel Analytics

The nexus of mobile, cloud, social and big data is radically reshaping the business world. Nowhere is the upheaval more dramatic than in areas with high customer engagement: retailing, financial and communications services, travel and customer service. Such profound changes in the landscape, driving heightened consumer expectations have pushed beyond

Analytics | Customer Intelligence
David Cosgrave 0
One-to-One heißt individuelle Ansprache – selbst bei eineiigen Zwillingen

Neulich habe ich mit Kollegen die kleinen, feinen Unterschiede diskutiert, die es innerhalb sehr fein definierter Kundensegmente gibt. Da ist mir die Werbung einer amerikanischen Bank wieder eingefallen: Sie zeigt Bilder von eineiigen Zwillingen, die einen Altersunterschied von nur zehn Minuten haben. Die Werbung zeigte, welch große Auswirkungen selbst eine

Analytics
Shaun Barry 0
Celebrate (?!) Tax Day

Happy Tax Day, America! Today marks our annual ritual of filing tax returns in the United States.  And complaining about taxes.  And cursing the IRS (even though it's misguided to shoot the messenger, in my opinion). Think you know a lot about taxes?  Let's travel back in time to 1913, when

1 14 15 16 17 18 43