Customer trust is a multifaceted thing. On one hand, earning and keeping it requires marketers to overcome a myriad of threats. On the other hand, trust is almost universally revered by marketers, and once obtained, the benefits are plentiful. A new report from Harvard Business Review Analytic Services and sponsored
It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top
Actualmente, una Plataforma de Datos de Clientes (CDP por sus siglas en inglés) que funcione bien sigue siendo esencial para abordar seis desafíos principales en el recorrido del cliente, los cuáles contemplan un MarTech no integrado, incapacidad para integrar fuentes de datos de clientes, incapacidad para vincular identidades de clientes
Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose while an even smaller amount (1%) feel certain
In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard
Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative
À medida em que as organizações avançam suas estratégias digitais, a necessidade de entender profundamente os seus clientes se torna cada vez mais evidente. E é aqui que a plataforma de dados do cliente, também conhecida como Customer Data Platform (CDP), desempenha um papel fundamental. Neste artigo, detalho o conceito
The term “marketing cloud” became popular in the early 2010s with the promise that it could manage and automate marketing operations across numerous channels such as email, mobile, social and web. While marketing clouds have evolved over the years (mainly through acquisition), one thing has remained consistent: They do not
No ano passado, assistimos a uma revolução notável no desenvolvimento de modelos generativos de IA e na sua adoção generalizada por indivíduos e empresas. Dois exemplos claros foram o ChatGPT e o DALL-E da OpenAI que, em apenas alguns meses, conseguiram conquistar milhões de utilizadores em todo o mundo, garantindo
El objetivo es siempre el mismo: poder desarrollar estrategias de marketing efectivas utilizando las tecnologías correctas para mejorar las experiencias de los clientes y cumplir con sus expectativas. Al hablar de estrategias de marketing efectivas necesariamente estamos haciendo alusión a conceptos como simplicidad, flexibilidad y accesibilidad. Hablamos de simplicidad para
El concepto de Martech ha sido ampliamente discutido en los últimos tiempos, pero su definición y enfoque pueden variar considerablemente. En mi análisis, Martech es una combinación esencial de marketing y tecnología que permite desarrollar estrategias de marketing efectivas utilizando tecnologías como análisis de datos e inteligencia artificial para mejorar
If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing
