Als Marketer haben Sie wahrscheinlich schon von MadTech gehört. Falls nicht, ist das kein Problem – es ist nie zu spät, um einzusteigen. Sehen wir uns also an, worum es sich bei MadTech genau handelt, warum es wichtig ist, die Hintergründe und drei Tipps, wie Sie sich in einer von
The demand for public sector efficiency is higher than ever. Civil servants are working with tighter budgets, smaller teams and rising expectations. Despite their efforts, critics and stakeholders believe they could still do more. If there has ever been a time for a miracle, it is now. AI is a promising
The manufacturing industry is at a fascinating crossroads, brimming with potential for groundbreaking advancements. We find ourselves in an era of unprecedented data surges, intricate supply chain networks and a relentless drive to innovate. This dynamic environment, now known as Industry 4.0 – 5.0, has cultivated a fertile ground where
Hvis du er marketingmedarbejder, har du sikkert hørt om MadTech. Men hvis du ikke har, så fortvivl ikke - det er aldrig for sent at deltage i festen. Så lad os dykke ned i, hvad MadTech er, hvorfor det er vigtigt, hvordan vi er havnet her, og tre tips, du
Als je marketeer bent, is de kans groot dat je wel eens van MadTech hebt gehoord. Maar zo niet, maak je dan geen zorgen - het is nooit te laat om nog van de partij te zijn. Dus laten we eens duiken in wat MadTech is, waarom het van belang
Every organization faces the challenge of improving customer service and delivering experiences that delight customers. Swedbank Insurance, Get’mo and OREA, three teams participating in the SAS Hackathon, are no exception. Each encountered unique obstacles in delivering better experiences for their customers. With creative solutions tailored to their specific needs, these
What happens when you combine curiosity, chopsticks and a wobbly Jenga tower? You get a fun (and slightly nerve-wracking) way to talk about SAS Innovate. We wanted to hear how some of our colleagues are contributing to this year’s big event, but we didn’t want to just ask them the
What if your cloud analytics environment was smart enough to spin up the exact amount of computing resources required for any specific job? What if you had an AI tool that could determine your computing needs for any given analytics project, scale up to run the job and then scale
Digital twins are revolutionizing manufacturing by providing real-time, virtual representations of physical assets. The ability to create and refine digital replicas using live sensor data is optimizing efficiency, reducing downtime and unlocking new levels of innovation. While many organizations are still operating with “digital shadows” – historical data models that
Imagine a world where data doesn’t just sit in spreadsheets but drives smarter decisions and sparks innovation. Across the globe, companies are tapping into advanced forecasting and analytics to make this a reality. From rethinking forecasting as a global materials science leader to refining processes in the transportation sector, these
Reading McKinsey's article How Banks Can Supercharge Technology Speed and Productivity, released around the same time as SAS' From Data to Decision: Increasing AI Productivity with SAS® Viya®, sparked an epiphany for me. My last job before entering the technology industry was as a product manager at a super-regional bank.
En el vertiginoso mundo de la analítica, la teoría es fundamental, pero la experiencia práctica es la que realmente marca la diferencia. En SAS, lo sabemos bien. Por eso, hemos forjado una alianza estratégica con la Universidad Carlos III de Madrid para impulsar el talento emergente, brindándoles la oportunidad de
As AI agents gain autonomy, who governs their actions? How do we ensure they align with human values, ethical standards, and legal frameworks? The urgency of governance for AI agents AI is no longer just a tool – it is becoming an actor in decision-making processes. From AI research assistants
AI is reshaping insurance – from streamlining underwriting and fraud detection to fighting climate risk.
In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to
AI and automation – often referred to as hyperautomation – are evolving rapidly with industry experts emphasizing their increasing ability to operate independently and make intelligent decisions. By combining powerful generative AI with business expertise, organizations can accelerate and streamline their processes like never before. I recently sat down with Mayank
As AI agents gain autonomy, the ability to make informed, strategic decisions – at scale – becomes mission-critical. AI has evolved rapidly. We started with rule-based automation and then moved to machine learning models. Then 2023 was the year of ChatGPT, and 2024 was the year of multi-modal AI. We’re now
The world of data and AI is evolving at breakneck speed, with 2025 shaping into a year of breakthroughs and significant challenges. From AI model hallucinations to the role of synthetic data in innovation, industry leaders are grappling with complex issues that will shape the future of technology. I recently
The rise of digital banking, driven by tech-savvy consumers, has permanently transformed the financial services landscape. Both individuals and businesses now demand seamless, user-friendly experiences, to manage their finances effortlessly across multiple platforms. Generational shifts in expectations Younger generations, including Gen Z and Millennials, have distinct financial expectations compared to
Let’s talk about the must-attend event of the year: SAS Innovate 2025. It’s happening May 6-9 in Orlando, Florida and it’s not your average tech conference. Think groundbreaking innovation meets star-studded entertainment. Plus, a little nostalgia to keep things fun. Where else can you hear industry leaders lay out the
Ida B. Wells was a pioneer in the United States who used data collection and analysis methods well ahead of her time. Today, she might be called a data scientist, but I'll call her a boss! Her approach to documenting and analyzing lynchings back in the day (late 19th century)
Fast-paced technology like AI can have barriers to entry. Whether infrastructure, data limitations, talent gaps or complying with rapidly changing regulations. Organizations from health care to manufacturing and the public sector are often stymied by these obstacles that can slow AI adoption and use. Ready-made AI models can bypass the
Not too long ago, whenever I heard the word ‘hackathon,’ I thought of Wreck-It Ralph from the Disney movies. Ralph was a video game character tasked with wrecking buildings, while Fix-It Felix would repair them. In Wreck-It Ralph 2, Ralph broke the internet. I used to think hackathons were only
Can tattooing's artistry survive the emergence of generative AI (GenAI) innovation? And what lessons does this hold for other industries navigating the blend of creativity and technology? When I was in Florida during my winter break, I got a new tattoo. After some conversation back and forth about the ideas
Let’s face it – early AI rollouts have been anything but smooth. Standout examples include McDonald’s attempt at using AI to take drive-through orders, which caused customers to plead with the AI to quit adding Chicken McNuggets to their orders. Or, Amazon’s AI-powered HR recruitment tool, which favored male job
Learn how insurers can combat AI-driven fraud, secure data and build trust in an increasingly digital world.
Many scientists compare the universe to a network of tiny vibrating strings, smaller than subatomic particles. String theory suggests that these strings, as they twist and vibrate give rise to everything around us – matter, energy and even forces like gravity. But this idea of interconnected threads isn’t just confined
Failure accompanies all technological breakthroughs – the wheel, manned flight, the internet. AI is no exception. I know insurance companies are using AI – SAS research confirms it. 90% of insurers have budgeted for GenAI in 2025. I also know that only 1 in 10 insurers (11%) are fully “AI-prepared.”
AI is revolutionizing insurance by tackling talent gaps, boosting efficiency and driving innovation.
It seems like every day, there’s a new study or report about how AI, GenAI and machine learning will transform industries. For Georgia-Pacific, this isn’t forward-looking speculation. It’s our reality. When we look at the innovation investments Georgia-Pacific has in play, we’re predicting a nine-figure return. We see $100 million
