A diario, las empresas compiten aguerridamente entre sí para atraer nuevos clientes, conservar los que ya tienen y asegurar su lealtad por mucho tiempo. Sin embargo, no es una tarea fácil, especialmente cuando los consumidores están más conectados e informados que nunca y su entorno es cada vez más competitivo.
Did you know that January is Human Trafficking Awareness Month in the United States? If not, you may not know that researchers estimate that human trafficking is a global industry with revenues from $51 to $99 billion annually, up from $32 billion just a few years ago. In this case,
Am 28. Januar war Europäischer Datenschutztag und ab sofort gilt dann verschärftes EU-Recht – so kommt es einem zumindest vor bei Gesprächen mit Datenschutz-Experten, bei ihrem Streben, die neue EU-Datenschutz-Grundverordnung (DSGVO) zu bewältigen. Was ist schutzwürdig? Alles bekannt Personenbezogene, sowieso. Mehr aber noch das Unbekannte.
In my last post I described "4 adaptability attributes for analytical success," and in the past I've discussed the strategic role analytics play in helping organizations succeed now and into the future. Now I'd like to discuss three attributes that define a powerful analytics environment: Speed Accuracy Scalability [NOTE: Any
Actualmente es muy común escuchar conversaciones relacionadas a la necesidad de transformar el negocio para competir en el nuevo entorno digital, incluso algunas organizaciones están diseñando sus planes para llevar a cabo esta transformación. Los principales cambios que se están planteando en las organizaciones están relacionados con la necesidad de
I continue to find the concept of explaining analytics through storytelling intriguing. As I have written before, at first blush this did not seem immediately clear to me. The advice to use storytelling appeared somewhat vague, trite and without substance. More importantly, it seemed to conflict with the rigor required
This predictive analytics post continues a blog series that highlights education leaders sharing successes and challenges of using data to drive school improvement. Sampson County Schools is a small rural school district in southeastern North Carolina. While overall graduation rates in the county were improving, one school wanted to do
Improving citizen happiness is an important goal for many, if not all, governments. But what is happiness really? Can it be objectively measured? Can we discover the key factors that best correlate with happiness? And ultimately, can governments implement policies and programs that maximize happiness? Is maximum happiness nothing more than
After reading a recent LinkedIn post by Jeff Haden, "Want to Achieve Lifelong Success? An Army Ranger Says You Need This 1 Trait the Most", (spoiler alert: It's adaptability) something occurred to me. One of the reasons I enjoy solving business problems with analytics is that analytics is all about
For many years, the Toyota Prius was the hybrid with the best mpg - but in 2017 that's changing! Let's examine the data ... For analyses like this, I have found the fueleconomy.gov website to be a wonderful source of information. In recent years, they've even made all their data
The holiday season is over – and you survived. You’ve made a lot of personal resolutions for 2017 - go to the gym, eat less sugar, save more money, visit Grandma more often. These are all great personal resolutions for 2017, but what about your analytics resolutions? If you are
El poder del conocimiento no tendrá límites en 2017 SAS Global Forum (SGF), la conferencia de usuarios de SAS, ha agrupado por más de tres décadas a la comunidad de expertos con mayor experiencia en el campo de la analítica. Esta conferencia es el escenario ideal para que los usuarios
Si se desea comprender cómo se desarrollan los procesos de Data Management y con ello poder hacer uso de todos los beneficios que éstos ofrecen, como primera instancia debemos clarificar qué es el Data Management y cómo está integrado. De acuerdo a la DAMA, Data Management Association, este concepto engloba
Much of my recent work has been along the theme of modernization. Analytics is not new for many of our customers, but standing still in this market is akin to falling behind. In order to continue to innovative and remain competitive, organizations need to be prepared to embrace new technologies
It's that time of year again. Holidays, parties, gifts, cooking, closing annual business, hitting targets and preparing for 2017. Looking back on the year for the communication and media industries, it has been a year of transition for the industry and for many of the customers I work with in my role
Are you a visualization & graphing expert? Can you identify which tool (R, Excel, Tableau, SPSS, Matlab, JS, Python, or SAS) was used to create each of these graphs? No cheating! I recently read Tim Matteson's blog where he presented 18 graphs, and had his readers try to guess which
I find I am so busy these days, I do all of my holiday shopping online. I set aside an hour, a glass of wine and my credit card, and I get the gifts ordered. The must-have gift for this year was a Dyson hair dryer. When the first site
As states build systems to evaluate the effectiveness of educator preparation programs, they must first know what “effectiveness” looks like. Are the characteristics of the candidates in the program, such as high school GPA, ACT or SAT score, or other admissions criteria, the most important indicators? What about the curriculum
During a data quality assessment, one of my clients discovered that a large chunk of data that ultimately fed into their business analytics engine was sourced externally. After examining the contracts surrounding this data, I found that 100% of it failed to possess service-level agreements (SLAs) for the quality of
Contar con un inventario eficiente, que se ajuste a las necesidades de los clientes y prevea las preferencias de compra que tienen los consumidores incluso en tiempo real, pareciera un desafío complejo de resolver, sin embargo, se trata de una oportunidad al alcance de las organizaciones. Un área clave en
Have you ever thought how many problems in your business can be solved through analytics? I bet you stumble on that thought at least once a month but I'm also confident that maybe you see the thing in different terms. Let me put it like that: have you ever noticed strange patterns
You've probably seen dramatic pictures in the news lately about the protests against the Dakota Access Pipeline - Native Americans versus bulldozers, protesters and tipis in a blizzard, and things like that. But do you really know much about this pipeline? For example, where will it go, and where have the
Are you ready for the supermoon on December 14? This will actually be the 3rd supermoon in 2016! With these big-looking full moons we're having this year, I got to wondering exactly how big is the moon compared to Earth? This seems like a good question to answer with some
When protecting children, “entity resolution” can reduce the things agencies don’t know they don’t know. It’s a technological capability I wish I’d had when I led a child protective services agency. I have been involved in hundreds of determinations that would alter a child’s life trajectory. I was comfortable with
Konferenzen rund um die Betrugserkennung mit Analytics sind eine wichtige Informationsquelle im unaufhörlichen Kampf gegen Kriminalität – für unsere Kunden, für unsere Wettbewerber, für uns selbst. Auch heute noch ist es ein Tabu einzugestehen, dass man Opfer eines Betruges wurde, und kaum ein Unternehmen spricht offen darüber. Denn absolut niemand
Impulse und Orientierung in Zeiten der Digitalisierung: über 300 Teilnehmer vor Ort, mehr als 250 Zuschauer im Livestream. Wer noch einen Beweis dafür brauchte, dass digitale Transformation und die Rolle, die Analytics dabei spielen kann, Unternehmen und Menschen in hohem Maße beschäftigen, der fand ihn am 22. November 2016 eindrucksvoll
Data integration helps a successful business make things simple and quick for customers, and keeps them coming back. While a company will have data silos, data held within one area is made available to others in order to help the customer. In most local, county and state governments that is
My last post described my top general business analytics books, those that would appeal to business leaders and analysts alike. This post is a bit more specific, and covers books that will help you to learn for yourself. It is therefore mainly aimed at analysts — but I still hope
When I was a kid, I always looked forward to Casey Kasem's American Top 40 song countdown at the end of the year. Did I listen to check whether my favorite songs had made the list, or to critique how well the people making the list had done in picking the 'right'
In honor of today’s #GivingTuesday, which "harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities,” I’ve been thinking about what constitutes “real change” and the role analytics can play on the many social issues our planet faces.
