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Elizabeth Dove 0
What you need to know about programmatic advertising

Once upon a time, the only way to buy and sell advertising inventory was based on the relationship between advertiser and publisher. The exchange was manual, with advertisers paying publishers an agreed-upon price for every impression. The process involved a lot of phone calls, spreadsheets, negotiation and re-negotiation, all of

Data Management
Jim Harris 0
Modernization and data-driven culture – Part 2

Modernization is a term used to describe the necessary evolution of information technologies that organizations rely on to remain competitive in today’s constantly changing business world. New technologies – many designed to better leverage big data – challenge existing data infrastructures and business models. This forces enterprises to modernize their approach to data

Internet of Things
Thomas Keil 0
Why IoT deployments need design thinking

Design thinking is, broadly speaking, allowing user experience, or even users, to drive design. It’s a profoundly human-centered process, with commentators using words like ‘collaborate’, ‘experience’, and even ‘empathy’ in their descriptions. Steve Jobs is said to have used it in creating the iPod and iPhone, because it brings together

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