Soccer has been on my mind since the recent tournament in Russia, and fraud is always on my mind. Fighting fraud today means thinking about artificial intelligence (AI) and machine learning (ML). Everyone says so. Like me, you probably wonder how AI and ML work – especially in fraud. What
Fazit: Wie Analytics und CEM gemeinsam den Weg zu loyalen Kunden weisen (Kundenverständnis) . Ein positives Kundenerlebnis ist heute eine selbstverständliche Erwartung der Verbraucher. Um einen Kunden zu begeistern und dadurch zu binden, sollte ein starkes, analytisch gestütztes CEM (Customer Experience Management) im Unternehmen etabliert werden, das konsequent weiterentwickelt wird.
Like the fabled winds of song, new students come sweepin’ down the plains to the University of Oklahoma, with a little help from analytics. I recently had the opportunity to chat with Lisa Moore, Data Scientist at the University of Oklahoma, on her expanding use of predictive analytics. It had
What do the New York Mets, the Orlando Magic and the Boston Bruins all have in common? They all use SAS analytics to gain deeper insights into athlete recruitment, retention, performance, safety and more. And after seeing the success teams like these have had using analytics, collegiate sports are turning
Analyzing ticket sales and customer data for large sports and entertainment events is a complex endeavor. But SAS Visual Analytics makes it easy, with location analytics, customer segmentation, predictive artificial intelligence (AI) capabilities – and more. This blog post covers a brief overview of these features by using a fictitious event company
I bet many of you didn’t even know the term machine learning five years ago. But Gartner did. The Gartner Magic Quadrant for Data Science and Machine Learning Platforms, 2018 was just released, and SAS has been in the leader’s quadrant for five years straight. According to Gartner, “This Magic
You work with data. Data about your customers. It's likely that your customers' identity could be determined from the data you’ve collected. Starting in May 2018, a new data protection law will be in effect. This means you’re going to have to document which technical measures you’ve implemented to prevent your
Kürzlich habe ich mich sehr amüsiert über eine Reportage im Fernsehen: Man fragte Jugendliche, was sie mal beruflich machen wollen, und die Antworten waren „YouTube-Star“, „DJ“ und immer wieder auch „Influencer“. Letzteres ruft gerade bei der Ü30-Generation Verwunderung hervor, da man irgendwie an Grippe denkt – die Aussprache ist gleich,
Kundenerfahrungen in Echtzeit genießen einerseits hohe Priorität in Marketingabteilungen vieler Unternehmen, die Umsetzung ist andererseits vielfach noch eine Herausforderung. Da der Marktdruck durch das Internet und die Digitalisierung immer größer wird, sind die Unternehmen gezwungen, ihren (potenziellen und realen) Kunden ein Erlebnis während der Interaktion oder im Dialog zu vermitteln,
Let’s lay down some fundamentals. In business you want to achieve the highest revenues with the best margins and the lowest costs. More specifically, in manufacturing, you want your products to be the highest quality (relative to specification) when you make the item. And you want it shipped to the
In the current artificial intelligence (AI) media storm, the deep learning hype is especially strong. Let's explore how these terms relate and why they're so hot right now. First, deep learning is not synonymous with AI or even machine learning. Artificial Intelligence is a broad field which aims to "automate cognitive processes."
Stories have been flooding the market lately about artificial intelligence (AI) causing the next world war. Based originally on comments made by Elon Musk (see below), many others are jumping in to share similar fears. China, Russia, soon all countries w strong computer science. Competition for AI superiority at national level
Depending on who you speak with you will get varying definitions and opinions regarding demand sensing and shaping from sensing short-range replenishment based on sales orders to manual blending of point-of-sales (POS) data and shipments. Most companies think that they are sensing demand when in fact they are
TwIn part one of this series, Clark Twiddy, Chief Administrative Officer of Twiddy & Company, shared some best practices from the first of three phases of Twiddy’s journey to becoming a data-driven SMB. This post focuses on phases two and three of their journey. (Read the whole series here.) Phase
For colleges and universities, awarding financial aid today requires sophisticated analysis. When higher education leaders ask, “How can we use financial aid to help meet our institutional goals?” they need to consider many scenarios to balance strategic enrollment goals, student need, and institutional finances in order to optimize yield and
The role of analytics in combating terrorism Earlier this spring, I found myself walking through a quiet and peaceful grove of spruce trees south of the small hamlet of Foy outside of Bastogne, Belgium. On travel in Europe, I happened to have some extra time before heading to London. I
The new government’s vision of Brexit is to make the UK a more international, more outward looking nation. One whose future success and status in on the world stage will be dictated by the ability to attract investment and finance, and to drive trade with existing and new partners. Yet
Following the UK General Election result where no political party secured a clear majority ahead of the Brexit negotiations, it’s fair to say there’s lots of uncertainty facing the UK government right now. This, and the more outward looking post-Brexit era we're facing, are just two reasons why I believe
In a world that never stands still, especially in the post-Brexit whirlwind the UK will soon be entering, it’s imperative that government is agile and responsive. More importantly, how can this capability be arrived at without breaking the bank? The UK Government recently released its Transformation Strategy 2017 to 2020.
La digital transformation spazza come un vento tutti i settori industriali e promette di essere un motore per la competitività, la produttività e l’occupazione. Investire sul miglioramento delle competenze e il rafforzamento dei profili professionali è il punto di partenza per attuare la trasformazione di cui tanto si parla. Partendo
Citizens served by the government are increasingly the same digital savvy consumers that market disruptors in banking, retail and utilities are attracting with sophisticated, data-driven online experiences. It’s a mutually beneficial arrangement; consumers get to buy services in ways that suit them while businesses get the efficiencies they want, wrestling
In a recent Computerworld feature, Deanna Wise, Executive Vice President and CIO of Dignity Health, encouraged forward-thinking CIOs to develop partnerships within their organizations to drive better customer experiences that translate into revenue. Wise has a strong record of doing just that, collaborating with SAS to implement advanced analytics throughout
Machine learning seems to be the new hot topic these days. Everybody's talking about how machines are beating human players in chess, Jeopardy, and now even Go. In the future, artificial intelligence will drive our cars and our jobs will be taken over by robots. There’s a lot of hype,
How many meteorites have hit the earth in the last 4,000 years? Where have they landed? And which ones were the biggest? Can we show all of this information - and more in an intuitive data visualization? It turns out NASA provides public data about recorded meteorite impacts on earth all the
There have been some rather hysterical headlines in the UK recently about immigration. Eyebrow-raising statements alluding to the Home Office (the government department responsible for immigration) losing thousands of asylum seekers illustrate that efforts to trace them are placing huge pressure on resources. This, and the more outward looking post-Brexit
A previous post, Spatial econometric modeling using PROC SPATIALREG, introduced the SAS/ETS® SPATIALREG procedure and demonstrated its usage to fit both linear and SAR models by using 2013 county-level home value data in North Carolina. In most analysis for spatial econometrics, you rarely know the true model from which your data
Omnichannel Analytics are helping companies uncover patterns in big data to improve the customer experience. Using those insights, companies can anticipate what consumers are planning to purchase and influence that purchase in real time. Companies are experiencing unprecedented complexity as they look for growth and market opportunities. Their product portfolios are
Every where you turn today, you run into analytics. If you talk about big data, you will talk about analytics, if you talk about the internet of things (IoT), you will talk about analytics, if you talk about automation ... well, you get the picture. When used properly, analytics has always
I am often asked to describe my career as a woman in analytics and provide some insights to guide women who wish to be part of this field and to succeed as leaders in the profession. I have divided my comments on women in analytics into sections, starting from the beginning,
Manufacturers are used to operating in challenging circumstances – whether financial, economic, political or competitive. And it's a good thing since the coming years seem likely to be as uncertain as those following the global economic crash. But manufacturing will have an excellent opportunity to thrive because, like many sectors,
