We at SAS were proud to see Iain Brown, SAS Head of Data Science for Northern Europe and author of the book Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers, recently acknowledged as one of the top 100 AI influencers on X/Twitter. (Number 36, not too shabby!) Iain
At SAS Innovate, attendees saw something they might not have expected. Amongst conversations about data, AI and enterprise transformation, they found themselves doing basketball drills. Real ones. With former Orlando Magic guard Cole Anthony at the center. Powered by SAS technology. And created by an unconventional duo of R&D and
SAS world headquarters felt charged with momentum as Jason Mann, VP of IoT, welcomed a room full of curious minds to the 10th annual IoT Slam Live. “We are in the midst of a technology boom unlike anything we’ve seen before,” Mann said in his opening remarks. “In this environment, the ability
The first leg of SAS Innovate on Tour has wrapped and what a journey it has been. These initial stops have set the tone for a year of innovation. Each recap below captures the energy and insights from the events so far, offering a glimpse into how data and AI
Think of data engineering as plumbing for the digital world. All those smart dashboards, AI models and analytics reports don’t work unless someone builds the pipelines that bring clean, usable data to them. That someone is a data engineer. Why data engineers are suddenly in the spotlight AI is everywhere today
Fraud and financial scams are on the rise. According to the FBI's Internet Crime Complaint Center's annual report, scammers stole a record $16.6 billion in 2024, a 33% increase from 2023. This problem affects everyone. The SAS Faces of Fraud Study revealed that 70% of consumers have fallen victim to
Financial fraud is a high-stakes issue in banking, where schemes are becoming increasingly sophisticated and costly. As a result, detecting anomalies quickly and accurately is a top priority. But traditional data-driven fraud detection models face challenges such as data scarcity, privacy constraints, and model bias. This is where synthetic data
This is the first in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data
Let’s be real: no single language rules the world anymore. It’s all about the right tool for the job. You’ve seen the lists: “Top Programming Languages of 2024.” “Python vs. Rust: The Ultimate Showdown.” “Why Java Refuses to Die.” But you rarely see SAS on these lists. And I get
Agentic AI is more than just the next step in automation. It’s a shift toward systems that don’t just respond to commands – they reason, decide and act with a blend of analytics and embedded governance. This is the second blog post in a series exploring how to design AI
I’m a credit card transactor – I pay off my balance in full each month and use credit purely as a payment method to avoid interest. Recently, a major payment processor experienced an outage that disrupted many money movement services. As a result, my scheduled electronic payment was converted into
When creative minds come together to solve real-world problems using the power of analytics, great things happen. The SAS Hackathon is more than just a competition; it’s a global innovation experience that brings together coders, domain experts and big thinkers from across industries and backgrounds. What we’ve been up to
Government productivity and transparency are hot topics, with trust in public institutions declining worldwide and global public debt levels nearing 100 percent of global gross domestic product. Managing fraud, waste and abuse (FWA) is key to public sector productivity. The British Government estimates that £39.8 billion to £58.5 billion of
Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose, while an even smaller amount (1%) feel certain
There’s nothing like the energy of a first-time experience – especially at SAS Innovate. Whether it was the keynotes, the tech demos, the chance to connect with peers, or just soaking it all in, first-time attendees had plenty to say about what made the event stand out. We caught up with
Banks face increasing vulnerabilities, including fraud, cyberattacks, regulatory pressures and rapidly evolving customer behaviors. To remain secure and resilient, financial institutions must do more than simply adopt new technologies – they must build intelligent, adaptive systems. This is where a data and AI platform becomes a critical engine – not
Accessibility at SAS is more than just a compliance checkbox or a simple feature; it’s a commitment and vision to unlocking the power of data and AI for people with disabilities. Sounds of SAS is a new series that spotlights how SAS is using innovative technology to make data and
If you think of SAS as a data, AI and analytics powerhouse, Epic Games as the studio behind Fortnite and Georgia-Pacific as the company that makes paper towels and more, you’re not wrong. But you’re also missing the bigger story. One that – quietly and collaboratively – is reshaping how
Call it what you want – an arms race, a land grab, a gold rush – but AI is now the centerpiece of most business strategies. Executives aren’t just curious about AI anymore; they are positioning their organizations for the technology's future. The problem? Most organizations aren’t ready. Even as
No matter what industry you’re in or where you are in your career journey, you can benefit from AI. With that in mind, what can we all do to ensure that AI is more available and accessible to everyone? “The future is AI. It’s now. And it’s revolutionizing how we
Since AI is advancing faster than regulation and innovation is outpacing understanding, two principles must rise above the noise: trust and responsible innovation. That was the central message for industry leaders during another day of SAS Innovate 2025. Show host and recently named Chief Operating Officer Gavin Day said this
When most people think of AI, they picture futuristic technology taking over decision-making processes. But according to Jared Peterson, VP of Platform Engineering at SAS, the real value of AI isn’t replacing humans – it’s changing the way you work and run your organizations. Peterson’s presentation at SAS Innovate 2025
The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language
What if integrating your data for AI didn’t take weeks or months – but happened in minutes, without ever moving your data at all? That’s the vision guiding the development of a new data mapping agent at SAS. It’s not just a feature – it’s a potential shift in how
We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we have SAS® Viya® Copilot, a conversational assistant available in Viya that utilizes services from Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way users interact with the platform, making it
For the 12th annual SAS NC State College of Design project, students used generative AI within B2B products in varying industries. The annual NC State Design Day came back for its 12th year. Like many years before, the future designers brought their "A game" to SAS world headquarters, showcasing innovative
Agentic AI in insurance has potential to transform insurance. Read four use cases.
What insurance companies need to know about the Fundamental Rights Impact Assessment (FRIA) The EU Artificial Intelligence Act (EU AI Act) is ushering in a new era of accountability and transparency for organizations deploying AI systems – particularly in high-impact sectors like insurance. The Fundamental Rights Impact Assessment (FRIA) is
The health care industry has more data than it can utilize in meaningful decision-support capabilities. Whether it is the volume, the velocity, or the variety of the data, wrangling insights from this incessant stream is a never-ending and complex task. Enter the age of AI, where an agent can synthesize
2024 patents represent innovative, never-before-seen technology and solutions SAS inventors were honored at the 20th annual Patent Dinner at The Umstead Hotel. In 2024, 44 patents were issued to SAS employees, representing technological advances in grid computing, software development testing, AI, wearable health devices, digital advertising, fraud protection and more.
