Ashley Danahy is a Product Marketing Manager at SAS, responsible for SAS Viya and SAS Visual Analytics, and serves as the overall Naming Lead. She takes a comprehensive view of the Viya platform, aligning market engagement, strategy, messaging, content, and product readiness, while maintaining deep expertise in SAS Visual Analytics. Ashley also oversees the product naming strategy, ensuring new and existing offerings are aligned, consistent, and reflective of the SAS brand. With more than 10 years of experience in technology marketing, she actively engages with industry peers to demonstrate how SAS Viya can empower organizations!
Every evolution in analytics raises a new question. Once one source of friction disappears, another becomes the opportunity. In the first blog in this series, we explored how SAS® Visual Analytics helps organizations move from data to decisions through interactive visualizations, advanced analytics and enterprise governance. In the second and
Talking about analytics platforms online doesn't usually start with awards. It starts with experience. People often talk about what helps them scale projects. What makes AI easier to operationalize? What holds up under real-world pressure? Across peer review platforms like G2, SAS® Viya® users have been sharing those experiences – describing
For years in enterprise analytics, the focus was on capability. More data. Faster computing. Stronger models. Organizations have invested heavily in modern data platforms to close the sophistication gap. That gap is largely closed. What hasn’t closed is the execution gap. Platform teams are discovering something: even in highly mature
