SAS Blogs

Tag: data

Advanced Analytics | Analytics | Data Management

El valor real del uso de la analítica a nivel corporativo no está en la cantidad de datos almacenados, ni en la cantidad de modelos construidos. Ni siquiera está en la precisión de dichos modelos, al final del día, el valor reside en las decisiones que se toman a partir de del uso de estos modelos y en los resultados obtenidos para el negocio. (Javier Rengifo)

Ivan Fernando HerreraOctober 4, 2019 0

Operacionalización de la Analítica: ¿cómo lograr que los modelos analíticos realmente apoyen el éxito de los negocios?

El éxito en el desarrollo e implementación de las iniciativas analíticas empresariales requiere que se tengan propósitos claros, una alineación con los objetivos del negocio, una adecuada captura y calidad de datos, una gestión y mejoramiento continuo de los modelos analíticos desarrollados y no menos importante, la operacionalización o puesta

Spanish

Communications | Government | Insurance | Retail

Analytics | Programming Tips

Jane EslingerAugust 8, 2019 0

Summarization in CASL

Summarizing numeric data is an important step in analyzing your data. CASL provides multiple actions that generate summary statistics. This blog provides a quick overview of three of those actions: SIMPLE.SUMMARY, AGGREGATION.AGGREGATE, and DATAPREPROCESS.RUSTATS.

English

Analytics

Hidden Insights: Tuning in to the voice of the customer in real time is easier than you think

Silia SideriAugust 1, 2019 0

Tuning in to the voice of the customer in real time is easier than you think

For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed

English

Analytics

Luis LópezMarch 14, 2019 0

¿Estás con miedo de pasar a la nube? ¡No sos el único!

Las estadísticas demuestran que para más de 2/3 partes de nuestros clientes, el momento de mayor preocupación es el de la transición, es decir, cuando tienen que pasar la información de sus servidores a la nube. Se podría decir que se encuentra en el primer lugar de nuestro ranking de

Spanish

Advanced Analytics | Analytics | Data Management

Entre 2016 y 2019 la inversión en analítica de datos crecerá un 50%, ¿por qué?

Andrés Mauricio TorresNovember 2, 2018 0

Las aseguradoras se están transformando con la analítica

Los avances tecnológicos, las expectativas de los clientes y las regulaciones que redefinen el mercado, han sido puntos clave para que el sector de los seguros se enfoque en el crecimiento de sus ventas, su rentabilidad y la lealtad y el cuidado de sus clientes. ¿Qué ha pasado entonces? las

Spanish

Banking | Communications

Analytics

Patricio CarrileroOctober 18, 2018 0

El que mucho abarca poco aprieta (adaptado a la era analítica)

El popular dicho español ‘El que mucho abarca poco aprieta’ ha cobrado gran relevancia en la era del análisis de datos. Cuando los data scientists, data analysts, y analistas en general realizan modelos para predecir comportamientos, tendencias, patrones, etc. se enfrentan ante el desafío de abarcar lo suficiente para apretar

Spanish

Analytics

GastbeitragOctober 5, 2018 0

Textmining in der Kundenkommunikation

„Hiermit beschwere ich mich!“ Auf Kundenbeschwerden schnell, präzise und im Idealfall im ersten Wurf problemlösend zu reagieren, das ist eine Königsdisziplin im Kundenerlebnis-Management. Zeige mir, wie du mit Beschwerden umgehst, und ich sage dir, ob du eine Zukunft hast! Gerade für Konzerne mit einer großen heterogenen Kundschaft, zum Beispiel im

German

Analytics | Customer Intelligence

Kleber WedemannAugust 16, 2018 0

Los datos, fundamento para generar una comunicación que conecte con sus clientes

Con los años, y debido a la amplia oferta de ciertos productos y servicios, el reto de llegar a nuevos clientes y fidelizar a los actuales ha crecido. Esto ha llevado a las empresas a buscar diferentes tecnologías que les permitan saber más de sus clientes. Dicha adopción, en la

Spanish

Banking | Communications | Education

Analytics | Customer Intelligence | Internet of Things

Sandra HernandezAugust 2, 2018 0

El CMO, retado a reinventarse frente a consumidores más educados, diversos e influyentes

La evolución tecnológica a la que nos enfrentamos a diario ha generado grandes cambios en los hábitos de consumo. Estas transformaciones han llevado a las organizaciones a atravesar por un momento en el que si no evolucionan no podrán optimizar, por ejemplo, la experiencia al cliente que ofrecen, y de

Spanish

Banking | Communications

Analytics

José Luis López GómezJuly 25, 2018 0

¿Sabe lo que quieren sus clientes? ¿Puede determinar el precio óptimo para desplazar sus productos? La analítica puede ayudarle a averiguarlo

Las empresas minoristas quieren vender; de eso se trata su negocio. Implementan mecanismos y estrategias para lograrlo y así atraer a un número mayor de clientes, tener precios competitivos y elevar su rentabilidad, ofrecer los productos que los consumidores quieren y ganarse su lealtad y estar en el top of

Spanish

Retail

Advanced Analytics | Analytics | Data Management | Fraud & Security Intelligence

Sandra HernandezJanuary 4, 2018 0

Fintech, de rivales a aliadas de los bancos tradicionales

Hace un poco más de un lustro, cuando las Fintech –startups tecnológicas que operan en el sector financiero- comenzaron a sonar fuerte en el mercado, se creyó que eran una amenaza para el tradicional sector financiero, su modelo de negocio y las compañías que allí operaban; hoy, lejos de ser calificadas como el enemigo, se han convertido en el

Spanish

Banking | Government

Analytics | Data Management

David PopeMarch 24, 2017 0

Don't let data issues delay analytics

In a recent presentation, Jill Dyche, VP of SAS Best Practices gave two great quotes: "Map strategy to data" and "strategy drives analytics drives data." In other words, don't wait for your data to be perfect before you invest in analytics. Don't get me wrong -- I fully understand and

English

Analytics | Data Management

Iván LópezJanuary 6, 2017 0

Entendiendo cada componente del proceso de Data Management

Si se desea comprender cómo se desarrollan los procesos de Data Management y con ello poder hacer uso de todos los beneficios que éstos ofrecen, como primera instancia debemos clarificar qué es el Data Management y cómo está integrado. De acuerdo a la DAMA, Data Management Association, este concepto engloba

Spanish

Learn SAS | Students & Educators

Natalie MendesOctober 4, 2016 0

Two tips for women starting a career in analytics

While men still outnumber women in the analytics field, there are plenty of opportunities available for women. At a recent Chief Data and Analytics forum, I was encouraged to see a well-balanced number of senior executives presenting about the business of analytics. Speakers included 12 women and 14 men, which indicates a

English

Iván LópezOctober 4, 2016 0

El valor de los datos para el cumplimiento regulatorio

Las industrias de los diversos sectores, frecuentemente se enfrentan a una serie de cambios que los mantienen en constante movimiento. Adoptar una cultura dinámica, que les permita reaccionar oportunamente ante situaciones inesperadas y fuera de su control, es de suma relevancia. Uno de los escenarios más importantes por su impacto

Spanish

Natalie MendesSeptember 26, 2016 0

More data journalists – not data scientists

Recently, I was talking to a director of analytics from a large telecommunications company, and I asked her, “Do you think we have a skills shortage?” She replied, “NO, I think we’re just looking in the wrong place.” I wanted to hear more as this analytics expert may have just

English

Education

Analytics

Angelo TenconiJuly 7, 2016 0

How to turn your Big Data into business insights: Analytics in Action

Regardless of the industry and the company size, companies today have access to a huge amount of data. In order to convert this Big Data into useful insights, analytics strategies aligned with business objectives are required, supported by technology, commitment of the top management and a cultural shift that involves the entire organization. A

English

Analytics

Sandra HernandezApril 20, 2016 0

Marketing en la era del Big Data: de los sentidos a los datos

En el mundo se vive una carrera vertiginosa contra el resultado y las acciones que se toman. Día a día, los objetivos que se plantean pueden alejarse o acercarse y ya nadie puede garantizar el control absoluto de las situaciones. Las decisiones de negocio, la manera en que se aborda

Spanish

Programming Tips

Kim WilsonJanuary 15, 2016 0

New year refresher on reshaping data

As support analysts in the SAS Technical Support division, we answer many phone calls from SAS customers. As members of the SAS Foundation team, we get questions that vary significantly in content from all of the areas that we support. We offer coding tips and suggestions as well as point

English

Analytics | Data for Good

Kay MeyerOctober 5, 2015 0

Toxic stress and poverty: Using data to change outcomes

People encounter stress in all types of situations. Positive stress occurs when we are exposed to new situations or challenges, perhaps a new job or attending a new school – this type of stress is typically short term and is a necessary factor in healthy development. Tolerable stress results from

English

Government

Brad SitlerSeptember 25, 2015 0

The top 10 use cases for analytics in high-growth health technologies

Healthcare IT News recently published an article on 18 health technologies poised for big growth, a list culled from a HIMSS database. The database is used to track an extensive list of technology products that have seen growth of 4-10 percent since 2010, but have not yet reached a 70

Data Management

Brad SitlerSeptember 25, 2015 0

The top 10 use cases for analytics in high-growth health technologies

Health Care

Data for Good

Will JonesSeptember 21, 2015 0

Protect child welfare workers with better information

A Vermont Department of Children Families (DCF) worker was murdered last month. The lead suspect is the mother of a child that was previously removed from her care and placed in foster care. This tragedy illustrates the challenges and risks that workers have in the field of serving at risk

English

Government

One factory can produce 8.7 Petabytes per year

David FredeJuly 23, 2015 0

So much data, too little insight

The amount of data being produced and captured from the plant floor today is staggering. When you add it all up, a factory can easily generate over 34 Terabytes of data per day, or nearly 9 Petabytes a year - that's 9 Million Gigabytes! Yet, with all of those systems, and all

Manufacturing

Analytics | Data Management | Data Visualization

Greg WoodJune 25, 2015 0

Are you missing out when it comes to data monetization?

After doing some recent research with IDC®, I got to thinking again about the reasons that organizations of all sizes in all industries are so slow at adopting analytics as part of their ‘business as usual’ operations. While I have no hard statistics on who is and who isn’t adopting

English

Data Management | Data Visualization

Daniel AunvigJune 9, 2015 0

All customer intelligence must be woven into CRM programs – online and offline

You've probably heard many times about the fantastic untapped potential of combining online and offline customer data. But relax, I’m going to cut out the fluff and address this matter in a way that makes the idea plausible and its objectives achievable. The reality is that while much has been

Analytics

Daniel AunvigMay 18, 2015 0

Avoiding the pitfalls of multi-channel customer engagement

It seems like everyone is searching for ‘best practice’ these days. We are constantly looking to learn from what is being held up as good, leading and perhaps even the best itself. While this is a valid exercise, I believe we are missing an opportunity to take a closer look

English

Data Management

Helmut PlinkeDecember 30, 2014 0

Why master data management is more than just data quality

I have participated in many discussions about master data management (MDM) being “just” about improving the quality of master data. Although master data management includes the discipline of data quality, it has a much broader scope. MDM introduces a new approach for managing data that isn't in scope of traditional data quality

English

Analytics | Data Visualization

Carmen GallagherDecember 16, 2014 0

Are you ready to graduate from spreadsheets to analytics?

Flexibility and nimbleness are terms synonymous with small and mid-sized businesses. They have the ability to react quickly to changing market conditions as they are made aware of them. Traditionally these businesses have lived in the world of spreadsheets - and why not? They are easy to use, very affordable

English

Analytics

James EnochDecember 3, 2014 0

Top 20 Procs in SAS University Edition

SAS University Edition has been available for free download for six months – in that time we’ve seen 50,192,670 PROCs or DATA steps executed globally – that’s almost 4,000 hours duration! Now, we were founded on stats so we thought we’d bring you some of the key metrics we’ve discovered over

English

Education

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