Helmut Plinke
Principal Business Solutions Manager

Helmut Plinke acts as Principal Business Solutions Manager for SAS, focusing on data quality and data governance technologies. Helmut is an enthusiast of data quality technologies to improve fitness of data and thereby help businesses to improve efficiency and gain competitive advantages. In his current role Helmut supports customers in designing enterprise data management solutions based on SAS technology. He is a specialist in data quality and data integration technologies for a long time now and has been part of some of the major SAS data quality and data governance projects in DACH and the Netherlands recently. With over 15 years of experience across multiple industries Helmut has also gained a wealth of knowledge and experience in technologies like business intelligence, content management and enterprise application integration from his past roles with other companies. Helmut has published in IS Report and speaks about the topic of data management at SAS and public conferences sharing his project experience and knowledge.

Data Management
Helmut Plinke 0
Big data quality

Utilizing big data analytics is currently one of the most promising strategies for businesses to gain competitive advantage and ensure future growth. But as we saw with “small data analytics,” the success of “big data analytics” relies heavily on the quality of its source data. In fact, when combining “small” and “big” data