Author

Kleber Wedemann
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Regional Marketing Director, SAS Latin America and Caribbean

Kleber is responsible for the development of demand generation strategies, Digital Marketing, Channel Marketing and Brand Awareness in SAS for the Latin American region. Multilingual marketing professional with more than 16 years of experience in technology companies, is passionate about marketing automation, agile marketing methodologies and digital marketing strategies. He has extensive experience in the design and implementation of processes, and efficient management of limited resources. He is a member of the Advisory Board of the CMO Council. Graduated in Advertising from ECA USP (School of Communication and Arts of the University of São Paulo), he also holds a Master's Degree in Economics from the same University and an MBA from Northwestern University, Kellogg School of Management. Before SAS he worked in companies such as Verizon, Google, Oracle and HP, where he worked for ten years, including in the US and Singapore units. In them he accumulated different experiences in Branding, Trade Marketing, Channel Marketing, among others.