El 53% de las empresas cree que la gestión de la experiencia de cliente le proporciona una ventaja competitiva en el mercado. Estas organizaciones ya entendieron que sus clientes son su activo más importante y que sus canales digitales abren millones de posibilidades para mantenerlos contentos y satisfechos. (vapingzone.com) El
Alguna vez se ha preguntado ¿cómo una empresa como Amazon puede publicar ofertas instantáneas que le pueden interesar, al mismo tiempo que está viendo otro producto?, ¿cómo hace Netflix para recomendarle películas y acertar en sus gustos?, ¿cómo una entidad financiera es capaz de hacer una proyección y darle respuesta
El insumo principal para ganar la confianza de una persona es a través de la reputación. Es una regla universal. Y la base de ese insumo es el conocimiento que se tiene de la otra persona, de sus gustos particulares- e incluso su temperamento- para generar una conexión que permita
with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS We’ve taught analytics 101 through the last couple of blog posts, and now that you have passed that course, you are ready to take an advanced course in analytics. Ok, not really, we won’t subject you to that, but
“Half the money I spend on advertising is wasted, the trouble is I don't know which half.” ~ John Wanamaker, U.S. department store magnate and merchandising / advertising pioneer. I’m not going to claim that I can pinpoint exactly which half of your marketing dollars are wasted in the space
with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS This week, we continue our fall “back to the basics” refresher series on analytics for hoteliers. Last week, in part one, Natalie and I reviewed the analytic methods that can be utilized by hoteliers. This week we will explore
with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS. It’s back to school time, and back to school reminds me of getting back to the basics. So, we thought we’d start the fall with a “back to the basics” refresher series on analytics. To accomplish this, Natalie and
¿Sabía que sólo el 53% de las empresas creen que la gestión de experiencia de cliente proporciona una ventaja competitiva? Estas empresas ya entendieron que sus clientes son su activo más importante y están dispuestas a hacer lo que esté en sus manos para hacerlo feliz ¿Le gustaría que su
USA Today recently published an article titled 10 retailers take two-thirds of your money. The story highlights the revenue distribution among the Top 100 retailers in the S&P 1500. It was startling to see that such a small number of retail powerhouses take in such a large percentage of consumers’ income.
Crear una experiencia de cliente incomparable, requiere de una serie de elementos como entender de manera integral al cliente, usar el conocimiento para definir y adaptar productos y comunicaciones de manera estratégica, interactuar con los clientes y agentes de manera más efectiva y ofrecer un servicio mucho más personalizado. Cada
In a noisy distribution environment, hotels are in significant danger of becoming commoditized. Differentiating themselves not only from the competition, but from the third party distributors, will be crucial to maintaining a competitive edge, or even just maintaining profitability. In an effort to connect better with guests, most hotel companies
Innovation within hospitality drives awareness, service delivery, guest engagement, and brand differentiation. SAS asked a panel of experts to comment on how innovation is shaping the hospitality industry. According to many of our experts, analytics is at the heart of innovation. Learn more in this white paper on building
It's that time of year: Awards season. While we on the SAS Social Media Team will be happily following along this Sunday for the 87th Annual Academy Awards (via Twitter, naturally), we thought it only appropriate to use this as a time to celebrate our customers in social from 2014. From
For hotel companies, it is challenging to find new ways to differentiate in an ever evolving marketplace. There is a lot of talk in our industry about the increasing numbers of third party channels and distributors to have entered the marketplace, and how that impacts the hotel company’s core business.
Cupid is bearing down on me again, and I’m still only thinking about what gifts to give my wife and daughter for Valentine’s Day. At this point, I’m hoping for divine inspiration. Based on holiday shopping research we conducted in November, I’ve learned that the gifts women expect to receive
We asked our partners at the Cornell Center for Hospitality Research to comment on what they are seeing in terms of trends that will impact the hospitality industry in 2015. Cathy Enz, full professor in strategy and The Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the
According to analyst firms, consulting companies and various other research, customer experience is the primary priority for insurance companies. But is customer experience overrated? Let’s start by considering the primary interactions between an insurance company and its customers: new business, billing, renewals and claims. Ask any insurance executive, especially property
By now you have seen dozens of articles with trends and predictions for what the hospitality industry should expect in 2015. I’m not going to add to those, or rehash them exhaustively here. You’ve all probably read them yourself and gathered the highlights: optimism, more acquisitions, transaction volumes will stay
It’s that time of year again, and I have retail on my mind. Not only because we’re reaching the peak of the holiday buying season, but because we at SAS are getting ready for one the biggest events on our calendar, the National Retail Federation tradeshow in January. As I’m
Well, Analytic Hospitality Executives, the year has once again flown by, and here we sit just before the holidays looking back on 2014, and figuring out what it all means for 2015. I traveled even more than usual this year (if that’s even possible), spending a significant amount of time
There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality
Perhaps nowhere is the saying “time is money” more true than in the construction industry. There is no better indicator of project cost and budget over/underrun than the number of days on-site. Reducing that number has a near 1:1 relationship with cost cutting, so it’s no wonder that days on-site
Als Kind bin ich aufgewachsen wie viele in meinem Alter: Samstagabend war Fernsehabend! Über die häusliche Leinwand flimmerten die großen Kisten wie „Der große Preis“, „Versteckte Kamera“ und viele mehr. Nicht dass mich dieser Samstagabend fasziniert hätte. Aber das war einfach so. Nun die große Revolution: „Wetten dass“ wird nach
Would you build a house without a proper foundation? Most of us wouldn’t dare, but that’s exactly what many retail businesses are doing today. When building a house, if you don’t get the foundation right, paint, wallpaper and fixtures won’t matter much. It’s no different in the retail industry. Success
It’s a great time to be a sports fan – and an even better time to be a sports and data fan as these two worlds continue to meld together. For the last couple of years nearly every conversation about sports, analytics or both had to have at least one
The energy & utilities industry as a whole has experienced a seismic shift over the past five years due to rising costs and price pressures, and has become a priority discussion on the political and media agenda. Falling demand overall combined with “peakier” peaks is making supply, forecasting and public
Capital investment in production capability is the weakest link in the business value chain. It always has been and likely always will be. It’s the driving force behind the tendency towards cartels, collusion and monopolies. While it can make the first entrant into a brand new market, in the long
What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic
What insights can be gained from the massive amounts of data that allow us to make decisions that deliver the best results? Data vs. information is an ongoing battle. Many people look for more data to make confident decisions. However, what most people seek is insight. Retailers always have tracked
La gestión de datos es la práctica que permite a las empresas organizar y administrar los datos como un activo valioso e impulsar tanto los principales procesos operativos, como la toma de decisiones estratégicas al interior de las organizaciones. El gobierno de datos, entre tanto, hace referencia al esquema de
