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Analytics
Jonathan Moran 0
3 reasons why marketers need SAS® for customer analytics

Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and

Artificial Intelligence
Albert Qian 0
3 approaches to strengthening your social benefits program

Social benefits are crucial government services, especially during downturns, helping families navigate uncertainty and survive. Today, citizens interact with government services online, from applying for benefits to making appointments. This was particularly beneficial during the COVID-19 pandemic, allowing services to remain accessible while maintaining social distance. However, going digital also

Fraud & Security Intelligence
Stu Bradley 0
Onboarding resilience in a fraudulent world: The power of decisioning

In financial services, the onboarding journey takes on heightened significance. It’s not just about welcoming new customers—it’s about safeguarding their information, validating identity, mitigating risk, ensuring regulatory compliance, and making a great first impression. To achieve these goals, modernizing the decisioning process is crucial. In fact, decisioning lies at the

Artificial Intelligence | Risk Management
Kristi Boyd 0
Understanding AI governance

AI governance is an all-encompassing strategy that establishes oversight, ensures compliance and develops consistent operations and infrastructure within an organization. It also fosters a human-centric culture.   This strategy includes specific governance domains such as data governance and model governance, necessary for a unified AI approach. Why AI governance matters  The

Artificial Intelligence | Data Management
Zeynep Salman 0
Can your organization’s technology handle the power of GenAI?

In a previous blog post, we discussed how generative AI (GenAI) is experiencing unprecedented popularity, with organizations across various industries eager to unlock its immense potential.  We also highlighted potential use cases organizations must identify to unlock GenAI's full potential with credit customer journeys. These can include using chatbots for

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