Building on a previous post on how the seqmc action can be used to mine frequent sequences, SAS' Amod Ankulkar explores an alternative algorithm.
For Christmas 2021, I wrote an article about palettes of Christmas colors, chiefly shades of red, green, silver, and gold. One of my readers joked that she would like to use my custom palette to design her own Christmas wrapping paper! I remembered her jest when I saw some artwork
The ultimate objective of a churn model is preventing churn by making a retention offer. To determine reasonable values for profit and loss information, consider the outcomes and the actions that you would take given knowledge of these outcomes. For example, the marketing department of a telecommunications company wants to offer a discount to people who are no longer on a fixed-term contract. To prevent churn, the company is willing to make an offer in exchange for a one-year contract extension.
