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Customer Intelligence
고객 인텔리전스(CI), 디지털 채널과 데이터를 통해 진화하는 마케팅 동력

여러분은 어떻게 쇼핑하나요? 온라인 쇼핑몰, 모바일 앱, 소셜 미디어 등 디지털 기술의 발전과 함께 현대인의 쇼핑 방법은 점점 더 다양해지고 편리해지고 있습니다. 동시에 기업이 고객과 만나는 접점은 그 어느 때보다 많아졌는데요. 그만큼 기업의 디지털 마케팅 전략 또한 여러 기술 요소와 방법론이 혼용되는 하나의 큰 생태계로 발전을 거듭하고 있습니다. 그 생태계의 기반에 디지털

Analytics
Mike Gilliland 0
2017 Foresight Practitioner Conference

The Foresight Practitioner Conference returns to Raleigh, NC (November 15-16), with a theme of "Recoupling Forecasting with Inventory Control and Supply Planning." This event is produced jointly by Foresight and the North Carolina State University Institute for Advanced Analytics, and deals with an important topic. Too often we consider forecasting

Analytics | Internet of Things
Gastbeitrag 0
SAS Forum Deutschland - Gastbeitrag von Freudenberg IT zu IoT, Digitalisierung

Sagen wir es, wie es ist! Beginnt ein Text mit In Zeiten von Globalisierung und Digitalisierung, mag das bei vielen Lesern mittlerweile heftige Verstimmungen auslösen und wenig Lust auf Weiterlesen machen. Ständig wird von irgendwelchen Experten erklärt, dass es allerhöchste Eisenbahn für den nächsten digitalen Schritt sei. Im Grunde müsste

Data Visualization
Georgia Mariani 0
University of Idaho replaces legacy BI system with SAS Visual Analytics

When a busy university analytics team is tasked with creating a new, interactive way to share data with dozens of different constituents, data visualization from SAS is the obvious answer. The University of Idaho’s office of Institutional Effectiveness and Accreditation is the source for comprehensive information, analyses and university statistics.

Analytics | Data Visualization
Tomasz Rydzewski 0
SAS Visual Analytics - reguły wyświetlania

Styl prezentacji danych jest ważnym aspektem raportów. Użyta kolorystyka oraz metody wyróżniania mają znaczący wpływ na sposób odbioru, a także szybkość zrozumienia danych. Mają zwykle na celu zwrócenie uwagi na najważniejsze informacje, mogą wskazywać na pewne zależności lub wartości odstające, a nieodpowiednie ich użycie może prowadzić do nieporozumień czy nawet

Analytics | Data Management
Gastbeitrag 0
SAS Forum Deutschland - Gastbeitrag von Accenture zu BCBS 239 und die Anforderungen an die Datenqualität

Die Erfahrung aus Lehman Brothers oder dem Zahlungsausfall bei griechischen Staatsanleihen hat gezeigt, dass die bisherigen bankinternen Strukturen zur Steuerung der Institute nicht mehr der Vielzahl an Marktänderungen gerecht werden. Im Januar 2013 veröffentlichte das Basel Committee on Banking Supervision die „Grundsätze für die effektive Aggregation von Risikodaten und die Risikoberichterstattung“

Learn SAS | Programming Tips
Rick Wicklin 0
Simulate lognormal data in SAS

A SAS customer asked how to simulate data from a three-parameter lognormal distribution as specified in the PROC UNIVARIATE documentation. In particular, he wanted to incorporate a threshold parameter into the simulation. Simulating lognormal data is easy if you remember an important fact: if X is lognormally distributed, then Y=log(X)

Data Visualization
Sanjay Matange 0
Should we move to Ireland?

Recently, while browsing health care data, I came across the graph shown below.  The graph includes the healthy life expectancy at birth by countries in the EU, along with the associated per capita expenditure.  The graph also shows estimate of potential gain in life expectancy by increasing expenditure efficiency. The

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