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Customer Intelligence
고객 인텔리전스(CI), 디지털 채널과 데이터를 통해 진화하는 마케팅 동력

여러분은 어떻게 쇼핑하나요? 온라인 쇼핑몰, 모바일 앱, 소셜 미디어 등 디지털 기술의 발전과 함께 현대인의 쇼핑 방법은 점점 더 다양해지고 편리해지고 있습니다. 동시에 기업이 고객과 만나는 접점은 그 어느 때보다 많아졌는데요. 그만큼 기업의 디지털 마케팅 전략 또한 여러 기술 요소와 방법론이 혼용되는 하나의 큰 생태계로 발전을 거듭하고 있습니다. 그 생태계의 기반에 디지털

Data Visualization
Georgia Mariani 0
University of Idaho replaces legacy BI system with SAS Visual Analytics

When a busy university analytics team is tasked with creating a new, interactive way to share data with dozens of different constituents, data visualization from SAS is the obvious answer. The University of Idaho’s office of Institutional Effectiveness and Accreditation is the source for comprehensive information, analyses and university statistics.

Learn SAS | Programming Tips
Rick Wicklin 0
Simulate lognormal data in SAS

A SAS customer asked how to simulate data from a three-parameter lognormal distribution as specified in the PROC UNIVARIATE documentation. In particular, he wanted to incorporate a threshold parameter into the simulation. Simulating lognormal data is easy if you remember an important fact: if X is lognormally distributed, then Y=log(X)

Data Visualization
Sanjay Matange 0
Should we move to Ireland?

Recently, while browsing health care data, I came across the graph shown below.  The graph includes the healthy life expectancy at birth by countries in the EU, along with the associated per capita expenditure.  The graph also shows estimate of potential gain in life expectancy by increasing expenditure efficiency. The

Advanced Analytics
Edoardo Riva 0
Let’s talk about Microservices

Microservices are a key component of the SAS Viya architecture. In this post, I’ll introduce and explain the benefits of microservices. In a future post we’ll dig deeper into the microservices architecture. What are microservices? When we look at SAS Viya architecture diagrams, we can find, among the new core components,

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