All Posts
This is the second in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data
I follow several data visualization experts on social media. Sometimes, I see a graph that I struggle to interpret. When that happens, I ask myself whether there is a simpler and more effective way to visualize the data. Recently, I saw an example of using a "horizon plot" to visualize
Authors: Madhuri Kulkarni, Anand Surana, and Sudeshna Guhaneogi Imagine skipping the hours-long wait for your favorite amusement park ride by knowing when peak riding times are? Or how about having an itinerary that accounts for everyone’s favorite park activity? Ready for a wild ride? In this post, we explore how
They say data is the new oil, but it’s only valuable if you can refine it into something useful. In transportation, that means turning raw traffic data, sensor inputs and video feeds into real-time insights that actually improve how we move. That metaphor set the tone for a 2025 IoT
Dietary fats often get a bad rap, but they’re essential for every cell in your body. Gram-for-gram, fats contain a little more than twice the calories of protein and carbohydrates, which is why they’re often targeted when trying to cut calories.
In an uncertain geopolitical world, integrated balance sheet management (IBSM) is crucial for building financial resilience. Fragmented risk systems hinder banks’ ability to navigate volatile markets. Isolated control models are especially problematic when managing liquidity, profitability and capital efficiently. According to a recent FT Longitude survey of executives from 300
We at SAS were proud to see Iain Brown, SAS Head of Data Science for Northern Europe and author of the book Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers, recently acknowledged as one of the top 100 AI influencers on X/Twitter. (Number 36, not too shabby!) Iain
While researching a topic on effect sizes, I learned about a SAS function that is related to noncentrality parameters. I previously wrote an article about the noncentral t distribution, which is one of several well-known distributions that contains an optional noncentrality parameter. I mentioned that the PDF, CDF, and QUANTILE
My colleague Rick Wicklin maintains a nifty chart that shows the timeline of SAS releases since Version 8. A few of you asked if I could post a similar chart for SAS Enterprise Guide. Here it is. Like Rick, I used new features in SAS 9.4 to produce this chart
At SAS Innovate, attendees saw something they might not have expected. Amongst conversations about data, AI and enterprise transformation, they found themselves doing basketball drills. Real ones. With former Orlando Magic guard Cole Anthony at the center. Powered by SAS technology. And created by an unconventional duo of R&D and
What if the data behind your next prescription could help save lives – not just yours, but millions more? Behind the scenes, researchers are turning everyday health records into powerful insights that shape the safety of drugs and medical devices. At the heart of this work is Cheryl Walraven, a
SAS world headquarters felt charged with momentum as Jason Mann, VP of IoT, welcomed a room full of curious minds to the 10th annual IoT Slam Live. “We are in the midst of a technology boom unlike anything we’ve seen before,” Mann said in his opening remarks. “In this environment, the ability
The first leg of SAS Innovate on Tour has wrapped and what a journey it has been. These initial stops have set the tone for a year of innovation. Each recap below captures the energy and insights from the events so far, offering a glimpse into how data and AI
A previous article discusses a "Catch-22" paradox for fitting nonlinear regression models: You can't estimate the parameters until you fit the model, but you can't fit the model until you provide an initial guess for the parameters! If your initial guess for the parameters is not good enough, the nonlinear
Think of data engineering as plumbing for the digital world. All those smart dashboards, AI models and analytics reports don’t work unless someone builds the pipelines that bring clean, usable data to them. That someone is a data engineer. Why data engineers are suddenly in the spotlight AI is everywhere today