Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence | Data Management
SAS Colombia 0
6 maneras de repensar su estrategia de gestión de datos y evitar los peores escenarios

“Aquellos que no conocen su pasado están condenados a repetirlo” La retrospección es un proceso lento. Así como en los seres humanos aún persisten en el tiempo comportamientos que no funcionan, en las organizaciones perduran procesos de información que se rompen y pueden causar grandes crisis ¿cómo evitarlo? En la

Customer Intelligence
Stuart Rose 0
Is the customer experience overrated?

According to analyst firms, consulting companies and various other research, customer experience is the primary priority for insurance companies.  But is customer experience overrated? Let’s start by considering the primary interactions between an insurance company and its customers: new business, billing, renewals and claims. Ask any insurance executive, especially property

Advanced Analytics | Analytics | Customer Intelligence | Data Management
Alan Lipson 0
Get your house in order to cash in on retail’s omnichannel promise

Would you build a house without a proper foundation? Most of us wouldn’t dare, but that’s exactly what many retail businesses are doing today. When building a house, if you don’t get the foundation right, paint, wallpaper and fixtures won’t matter much. It’s no different in the retail industry. Success

Customer Intelligence
Leo Sadovy 0
The future of shopping

“Within ten to fifteen years, the typical US mall, unless it is completely reinvented, will be a historical anachronism—a sixty-year aberration that no longer meets the publics’ needs, the retailers’ needs, or the community’s needs.”  So proclaimed Rick Caruso, founder and CEO of Caruso Affiliated, a retail/commercial real estate development

Customer Intelligence
Roland Brezina 0
Discounter vs. Fachhandel am Beispiel Wein: Entscheidend ist der Blick auf den Kunden!

Fast jede zweite Flasche Wein wird in Deutschland beim Discounter gekauft, meldete gestern das Handelsblatt. Das sollte ein fulminantes Warnsignal für den Weinfachhandel und die Winzer mit Direktvermarktung sein! Discounter haben in den letzten Jahren ihr Sortiment stetig verfeinert - gerade durch hochwertigere Angebote, die sogar unter ausgemachten Weinkennern geschätzt werden.

Customer Intelligence
Robert Schumacher 0
Alles Mobile oder was?

Über die Winterzeit war ich wieder einmal in asiatischen Gefilden unterwegs. Ich liebe Thailand, Malaysia, Singapur und staune über die Geschwindigkeit der Entwicklungen in diesen Ländern: Was in Europa Jahrhunderte gebraucht hat, passiert dort in Jahrzehnten. Was hier in einigen Jahren vorangeht, geschieht dort innert Jahresfrist. Alles Mobile oder was?

Analytics | Customer Intelligence
Aiman Zeid 0
Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

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