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Di Lee 0
Are you getting your fair share of my wallet?

Every grocery store must be laser focused on those things that maintain a competitive edge in this saturated market. In Bedford, NH, with a population around 21,000, there are six grocery stores and two mass merchants who sell groceries. If Bedford is like the national average, these food retailers are

Susan Farago 0
Beyond the Credential: Testing test questions

Any subject matter expert (SME) who has written test questions will tell you it is a lot harder and much more time consuming than they initially expected. Many believe they can simply write down any topic-related question that pops in their mind. Easy, right? Not so fast. Questions should be

Data Management
Jim Harris 0
Who was that masked data?

Data access and data privacy are often fundamentally at odds with each other. Organizations want unfettered access to the data describing customers. Meanwhile, customers want their data – especially their personally identifiable information – to remain as private as possible. Organizations need to protect data privacy by only granting data access to authorized

Analytics
Mike Janes 0
Analytical problem solving with Carlos

Carlos Pinheiro is talented. One afternoon Carlos stood in front of a group of marketers including myself, and shared social network analysis using our data.  Yes, the analysis took talent, but the real brilliance was that Carlos presented the information in a way where we all left the meeting with

Learn SAS
Samantha Rowland 0
How can I learn SAS?

What would come to mind if you were told that you have to attend a SAS training course? Perhaps, you have a vision of an instructor sitting at the front of a classroom, endlessly reading PowerPoint slides verbatim in a monotonous voice while you sit there baffled, wondering what is

Rick Wicklin 0
Compute highest density regions in SAS

In a scatter plot, the regions where observations are packed tightly are areas of high density. A contour plot or heat map of a bivariate kernel density estimate (KDE) is one way to visualize regions of high density. A SAS customer asked whether it is possible to use SAS to

Rick Wicklin 0
Female world leaders by year of election

This week Hillary Clinton became the first woman to be nominated for president of the US by a major political party. Although this is a first for the US, many other countries have already passed this milestone. In fact, 60 countries have already elected women as presidents and prime ministers.

Elizabeth Dove 0
What you need to know about programmatic advertising

Once upon a time, the only way to buy and sell advertising inventory was based on the relationship between advertiser and publisher. The exchange was manual, with advertisers paying publishers an agreed-upon price for every impression. The process involved a lot of phone calls, spreadsheets, negotiation and re-negotiation, all of

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