David Hartley

David Hartley is a 12 year SAS veteran responsible for the direction and development of the SAS Fraud Framework for Insurance. Prior to joining the advanced analytics team in 2012, David was responsible for specific solutions for the insurance industry including the use of analytics to address insurance fraud detection and prevention. David brings over 25 years of insurance experience to SAS. He was part of a small team that established Lloyds Bank as the largest bancassurer in the UK in the mid-1990s.

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Insurers beware: Fraudsters love digital!

Insurers are embracing digital to meet the demands of modern consumers. And, of course, there are obvious benefits to them from less costly, more streamlined interactions with their customers. The trouble is that digitisation comes with a major health warning: Unless insurers put suitable measures in place, they're at risk