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Ask most people what gives AI its edge and they'll likely point to speed, automation or the aura of generative AI tools. But according to experts at SAS Innovate 2025, AI's real competitive advantage isn’t the algorithm – it’s the ability to use it responsibly to make trusted, faster, better decisions. As
The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language
A recent article describes the main features of simulation by using the Synthetic Minority Over-sampling Technique (SMOTE). SMOTE was created to oversample from a set of rare events prior to running a machine learning classification algorithm. However, at its heart, the SMOTE algorithm (Chawla et al., 2002) provides a way
What if integrating your data for AI didn’t take weeks or months – but happened in minutes, without ever moving your data at all? That’s the vision guiding the development of a new data mapping agent at SAS. It’s not just a feature – it’s a potential shift in how
We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we’re excited to introduce SAS® Viya® Copilot, a conversational assistant available in Viya that utilizes services from Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way users interact with the platform,
The financial services industry is undergoing a period of profound change, driven by a dynamic economic landscape, increased regulatory scrutiny, changing consumer behavior and rapid technological advances. Banks operating in this environment are under increasing pressure to transform their risk modeling and decision-making ecosystems in order to remain competitive. This
For the 12th annual SAS NC State College of Design project, students used generative AI within B2B products in varying industries. The annual NC State Design Day came back for its 12th year. Like many years before, the future designers brought their "A game" to SAS world headquarters, showcasing innovative
La aplicación de estrategias de hiperpersonalización basadas en inteligencia artificial (IA) puede aumentar entre un 2% y 7,5% la atracción de nuevos clientes en empresas de diversas industrias. Así se demuestra mediante los resultados obtenidos con la aplicación de esta estrategia en diversos clientes de SAS. Este impacto se debe
Na economia digital, a coleta e análise avançada de dados se tornaram fundamentais para oferecer uma experiência ao cliente personalizada. Mas, enquanto a tecnologia avança para tornar isso uma realidade, como é possível equilibrar personalização e privacidade? Ou, como criar uma governança de dados eficiente sem gerar entraves operacionais? Questionamentos
Agentic AI in insurance has potential to transform insurance. Read four use cases.
The Synthetic Minority Over-sampling Technique (SMOTE) was created to address class-imbalance problems in machine learning algorithms. The idea is to oversample from the rare events prior to running a machine learning classification algorithm. However, at its heart, the SMOTE algorithm (Chawla et al., 2002) is essentially a way to simulate
La Inteligencia Artificial (IA) ha dejado de ser una promesa futurista para convertirse en una realidad tangible en el mundo corporativo. Su adopción crece bastante rápido y en el caso de la IA generativa, el avance es aún más sorprendente: en sólo un año, su uso pasó del 37% al
Using 47 seasons of Survivor data, this analysis explores what gameplay traits correlate with winning, applying Python and SAS Viya Workbench to build predictive models. While stats like challenge wins and voting accuracy help narrow down potential winners, the findings suggest that intangible social dynamics play the most decisive role.
AI agents are no longer confined to labs and prototypes. They’re shaping how we live, work and make decisions. From customer service bots and self-driving cars to robotic surgical assistants and virtual companions, these systems now influence real outcomes in society. This is the first blog post in a series
What insurance companies need to know about the Fundamental Rights Impact Assessment (FRIA) The EU Artificial Intelligence Act (EU AI Act) is ushering in a new era of accountability and transparency for organizations deploying AI systems – particularly in high-impact sectors like insurance. The Fundamental Rights Impact Assessment (FRIA) is