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Analytics
Jonathan Moran 0
3 reasons why marketers need SAS® for customer analytics

Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and

Fraud & Security Intelligence
Stu Bradley 0
Onboarding resilience in a fraudulent world: The power of decisioning

In financial services, the onboarding journey takes on heightened significance. It’s not just about welcoming new customers—it’s about safeguarding their information, validating identity, mitigating risk, ensuring regulatory compliance, and making a great first impression. To achieve these goals, modernizing the decisioning process is crucial. In fact, decisioning lies at the

Artificial Intelligence | Risk Management
Kristi Boyd 0
Understanding AI governance

AI governance is an all-encompassing strategy that establishes oversight, ensures compliance and develops consistent operations and infrastructure within an organization. It also fosters a human-centric culture.   This strategy includes specific governance domains such as data governance and model governance, necessary for a unified AI approach. Why AI governance matters  The

Advanced Analytics | Artificial Intelligence
3 ways generative AI can assist in criminal investigations

Across the world, investigators and law enforcement officers are tackling a rapidly evolving and expanding workload fueled by an increase in complex modern-day crimes. As technology alters the type and methodology of the crime itself – the evasion of tax payments, theft of public funds, erroneous disbursement of benefits, gaming

SAS Events
Ginny Inman 0
Bringing the Innovation Hub home

Imagine stuffing a 500,000-square-foot event space into a 5,000-square-foot hallway. That was the crazy idea I had when I checked out the Innovation Hub. The Innovation Hub was the center of the action at SAS Innovate in Las Vegas. Attendees saw demos of the hottest new SAS solutions, met the technical

Artificial Intelligence
John Gottula 0
3 strategies for effective data anonymization for governments

The ancients’ practice of publicizing set-in-stone personal records would run anathema to modern data privacy laws. These days, in lieu of using contemporary personally identifiable records, I anonymized a 4,000-year-old tax record from ancient Babylon to describe three principles for effective data anonymization at scale: Embracing rare attributes: values and

Analytics | Data for Good | Innovation
Olivia Ojeda 0
5 smart cities at the intersection of sustainability and technology

Urbanization is rapidly accelerating, allowing communities to grow with more access to services and technological advancements. However, this quick change in growth can present challenges as well, such as pollution and lack of infrastructure. Smart cities can support urbanization by offering innovative solutions with artificial intelligence (AI), the Internet of

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