Tag: personalization

Customer Intelligence | Innovation
Amy Dyson 0
How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

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Artificial Intelligence | Innovation | Marketing
Mac Carlton 0
Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language

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Customer Intelligence
Amy Dyson 0
Redefining customer experience: Strategies from Swedbank Insurance, Get’mo and OREA

Every organization faces the challenge of improving customer service and delivering experiences that delight customers. Swedbank Insurance, Get’mo and OREA, three teams participating in the SAS Hackathon, are no exception. Each encountered unique obstacles in delivering better experiences for their customers. With creative solutions tailored to their specific needs, these

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Insurance | Retail
Customer Intelligence | Data Management | Innovation | Marketing
Amy Dyson 0
Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

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Analytics | Artificial Intelligence | Predictions
Seema Rathor 0
Customer experience in banking: Change is the name of the game

The rise of digital banking, driven by tech-savvy consumers, has permanently transformed the financial services landscape. Both individuals and businesses now demand seamless, user-friendly experiences, to manage their finances effortlessly across multiple platforms. Generational shifts in expectations Younger generations, including Gen Z and Millennials, have distinct financial expectations compared to

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Banking
Customer Intelligence | Fraud & Security Intelligence
Leonora Gouveia 0
Transforming customer experience: How security and personalization create trust for customers

We all know by now that customer experience (CX) is pivotal to any organization's success. Providing seamless, secure, personalized interactions across all customer touchpoints can be transformative. To achieve this, organizations must move beyond siloed functions such as fraud detection and credit risk management, integrating these critical areas with broader

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Banking
Customer Intelligence | Marketing
Jennifer Pearson 0
Creating loyal customers through personalized, mobile-first engagement

As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,

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Customer Intelligence
Amy Dyson 0
The power of personalization elevates the customer experience

Personalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The

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Artificial Intelligence | Innovation
Greg Wujek 0
How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

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Life Sciences
Artificial Intelligence
Melissa Jantjies 0
Trustworthy AI for retail: Balancing innovation and responsibility

The significance of upholding trustworthy AI standards transcends multiple industries. Within retail, AI can potentially wield considerable influence in driving customer experiences, optimizing operations, and shaping business strategies. However, it is crucial to ensure that AI technologies are developed and deployed in an ethical manner, prioritizing human well-being and reflecting

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Retail
Analytics | Data for Good
Penny St. Clair-Holmes 0
3 compelling reasons nonprofits are relying on analytics during the pandemic

It’s no surprise that nonprofit organizations providing health-related services are overconsumed during the COVID-19 pandemic, but what about other types of nonprofits? According to CNM President and CEO, Tina Weinfurther, the pandemic has affected nonprofits in different ways. Some are running on fumes, while others have doubled in size and

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