Blogs

Blogs

Tag: personalization

Customer Intelligence | Marketing

Jennifer Pearson

Jennifer PearsonNovember 14, 2024 0

Creating loyal customers through personalized, mobile-first engagement

As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,

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Customer Intelligence

Amy DysonSeptember 17, 2024 0

The power of personalization elevates the customer experience

Personalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The

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Analytics | Artificial Intelligence

Franklin Manchester

Franklin ManchesterSeptember 12, 2024 0

3 ways SAS® Viya® can help insurers navigate challenges

Learn how SAS and cloud computing can help insurers realize operational and business benefits.

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Customer Intelligence | Machine Learning

Jonathan MoranMay 2, 2024 0

4 ways the crumbling cookie could improve customer experience

Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to

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Hospitality | Retail

Artificial Intelligence | Innovation

Greg WujekApril 9, 2024 0

How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

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Customer Intelligence | Predictions

Julie Muckleroy

Julie MuckleroyMarch 11, 2024 0

Hyper-personalization as a differentiator for banks

Best-selling author and banking industry futurist Brett King once said, “The easiest customer experience isn’t one where you drive to the branch, find a parking spot, wait in line, ask advice, and sign a piece of paper. It’s one where you activate the service you need in real time when

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Customer Intelligence

Jonathan MoranMarch 5, 2024 0

3 reasons to make the move from your marketing cloud to SAS

The term “marketing cloud” became popular in the early 2010s with the promise that it could manage and automate marketing operations across numerous channels such as email, mobile, social and web. While marketing clouds have evolved over the years (mainly through acquisition), one thing has remained consistent: They do not

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Artificial Intelligence

Melissa Jantjies

Melissa JantjiesNovember 30, 2023 0

Trustworthy AI for retail: Balancing innovation and responsibility

The significance of upholding trustworthy AI standards transcends multiple industries. Within retail, AI can potentially wield considerable influence in driving customer experiences, optimizing operations, and shaping business strategies. However, it is crucial to ensure that AI technologies are developed and deployed in an ethical manner, prioritizing human well-being and reflecting

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Advanced Analytics

Charlie ChaseNovember 1, 2023 0

Strategies for personalization in the digital retail age

Today’s consumers don’t want to be talked to; they want to have a conversation. They want to be marketed to as individuals, not as faceless members of the masses. Consumer packaged goods (CPG) organizations, in particular, recognize the value of these conversations. This dialogue – via loyalty programs, promotions, social

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Manufacturing | Retail

Analytics

Lexi RegaladoSeptember 26, 2023 0

From Excel to efficiency: Bealls’ journey to data-driven automation

Since its founding in 1915, Bealls Inc., a privately held company, has been headquartered in Bradenton, FL. Today, it operates more than 650 retail locations in 23 states under the names Bealls, Bealls Florida, Home Centric and Rugged Earth Outfitters. Bealls is an off-price retailer focusing on quality brands, styles

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Machine Learning

Óscar SaavedraAugust 16, 2023 0

Evolución del Customer Journey Analytics

Artículo escrito por Violeta Gállego y Oscar Saavedra. Los algoritmos de IA combinados con el histórico de las interacciones son el match perfecto para mejorar tus resultados de ventas. Esto es gracias a la mejora en la personalización de las preferencias de los clientes que nos permiten hacer. ¿Qué es?

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SAS Spain | Spanish

Advanced Analytics | Artificial Intelligence | Customer Intelligence

Ciudadanos en una ciudad

Ana BeotasAugust 10, 2023 0

Tendencias en la experiencia y seguridad ciudadana

La tecnología está cambiando la sociedad a un ritmo cada vez más rápido. Su impacto está presente en todos los ámbitos de la vida y su influencia ha afectado desde la forma de trabajar, hasta la forma de comunicarse, divertirse o informarse. Con una sociedad digitalizada y conectada, la administración

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Analytics

Leonora Gouveia

Leonora GouveiaJanuary 31, 2023 0

How personalization can generate impactful customer experiences

Customers are more demanding than ever before. An effect of the pandemic is that brands had to go digital at any cost to survive and one of the side effects from this was an increase in customer personalization demand. Email inboxes are full of emails from all possible brands –

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Analytics

Tom GalimanasJuly 7, 2022 0

Addressing insurance challenges amid digital transformation

Insurers are bracing for serious change as customer journeys continue to transform. IDC FutureScape predicts that by 2024, 50 percent of all policies of non-life and life insurers will be sold through a fully automated personalized insurance engine and client-guided customer journeys, creating stronger brand loyalty. A progressively more complex

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Analytics | Data for Good

Penny St. Clair-Holmes

Penny St. Clair-HolmesNovember 23, 2020 0

3 compelling reasons nonprofits are relying on analytics during the pandemic

It’s no surprise that nonprofit organizations providing health-related services are overconsumed during the COVID-19 pandemic, but what about other types of nonprofits? According to CNM President and CEO, Tina Weinfurther, the pandemic has affected nonprofits in different ways. Some are running on fumes, while others have doubled in size and

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Customer Intelligence | Internet of Things

Alyssa FarrellOctober 5, 2016 0

Big data customer analytics key to high-performing energy companies

Energy suppliers are fighting for prime position in the domestic energy supply market. Disillusioned customers, increased competition due to a flood of new entrants and tighter regulations are forcing suppliers to reassess their business models. According to UK regulator Ofgem, there were 3.8 million account switches in the first six

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Customer Intelligence

Lee Ann DietzDecember 9, 2015 0

The Connected Traveler

A few weeks ago I had the opportunity to attend the 2015 EyeforTravel Connected Traveller Conference. Based on the spelling of the word “traveller” which my American version of MS Word continuously wants to autocorrect, you can correctly assume the conference was hosted in London. During the conference, one phrase

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