Blogs

Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Artificial Intelligence | Innovation

Greg WujekApril 9, 2024 0

How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

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Life Sciences

Advanced Analytics | Customer Intelligence

Albert QianApril 8, 2024 0

How to become more operationally efficient with decision trees and large language models

The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make

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Analytics | Artificial Intelligence | Innovation

Cindy TurnerApril 5, 2024 0

Can insurers use AI to earn trust while preparing for the future?

There's a lot to gain for insurers that move fast enough to adopt promising applications of trustworthy AI.

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Insurance

Artificial Intelligence | Innovation

Tom SaboApril 4, 2024 0

Streamlining government regulatory responses with natural language processing, GenAI and text analytics

Imagine if your job was to sort a massive pile of 40,000 stones into about 200 buckets based on their unique properties. Each stone needs to be carefully examined, categorized and placed in the correct bucket, which takes about five minutes per stone. Fortunately, you’re not alone but part of

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Government

Artificial Intelligence | Innovation

Ashley DanahyApril 3, 2024 0

Peer review sites praise SAS® Viya® as a top AI product

Customers are buzzing with stories of how SAS Viya has transformed how people work with AI, data and analytics. But where are these stories coming from? Users across various industries have shared their experiences, highlighting the impact SAS Viya has had on their productivity, decision making and overall work experience.

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SAS Events

Caslee SimsApril 1, 2024 1

7 sessions you don’t want to miss at SAS Innovate

Do you get excited about the newest innovations and technologies on the market, the world of data and the future of AI? Then mark your calendars because SAS Innovate in Las Vegas is just around the corner. SAS Innovate, our annual event for business leaders, technical users and SAS partners,

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Analytics | Artificial Intelligence | Innovation

Jonathan MoranMarch 28, 2024 0

How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

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SAS Events

Caslee SimsMarch 18, 2024 0

What’s happening at the SAS Innovation Hub?

At SAS Innovate in Las Vegas, attendees should be excited for many reasons. From inspiring keynote speakers to breakout sessions sure to teach you something new and more, this event will have something for everyone to enjoy. Just take the SAS Innovation Hub for example. This interactive space is the

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Customer Intelligence | Innovation | Predictions

Julie MuckleroyMarch 13, 2024 0

Connecting the dots: Using enterprise decisioning for banking

A customer’s onboarding journey is often the most interaction they will have with their bank. Onboarding activities provide the first meaningful insights into what being a customer will be like, and they can make or break the long-term prospects of the relationship. Unfortunately, the onboarding journey at many banks is

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Banking

SAS Events

Caslee SimsMarch 12, 2024 16

Unveiling the marvels of SAS Innovate: How it all comes together

At the end of the Indiana Jones classic Raiders of the Lost Ark, an older man struggles to push a cart carrying a large wooden box down a warehouse hallway. This iconic scene takes place in an enormous space filled with other large wooden boxes stacked to the sky. The

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