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Analytics | Customer Intelligence
Artur Szymanski 0
Hiperpersonalizacja wymaga uwzględnienia pełnego kontekstu klienta i jego preferencji

W marcu tego roku SAS zaprosił  przedstawicieli sektora telekomunikacyjnego i bankowego do debaty na temat trendów i doświadczeń związanych z wdrażaniem koncepcji hiperpersonalizacji komunikacji z klientami w ich organizacjach. Na podstawie tej ciekawej dyskusji przygotowałem wybór najważniejszych wniosków, którymi chciałbym się podzielić w tym artykule. Pierwszym zagadnieniem, które chciałem przybliżyć

Analytics
Corinna Klaes 0
Der Hype um Retail Media: Großes Potential und großes Risiko zugleich?

Retail Media beschreibt eine Plattform, die von einem Einzelhändler oder Hersteller betrieben wird, um ihre eigenen Produkte online zu verkaufen. Darüber hinaus haben jedoch auch Drittanbieter die Möglichkeit über Werbeeinbuchungen ihre Produkte auf dieser Plattform anzubieten. Dies ermöglicht natürlich auf der einen Seite die Vergrößerung des Sortiments und auch der

Advanced Analytics | Analytics | Risk Management
Héctor Cobo 0
Hacia una transición sustentable del sector financiero basada en datos asertivos

Día a día, se hace más visible la relevancia de que la economía mundial sea más sustentable en todos sus sectores. Uno de los principales elementos de esta ecuación, es en el sector financiero. Esto es fundamental porque las consecuencias que se generen desde esta industria son altamente significativas e

Analytics | Data for Good | Innovation
Jerry Williams 0
AI and sustainability: Balancing innovation with environmental impact

Artificial Intelligence (AI) can drive environmental innovation (EI) in sustainability and reduction of carbon emissions. However, the use of AI itself also comes with environmental costs. The high computational requirements of AI-based systems lead to significant energy consumption, contributing to greenhouse gas emissions. The energy consumption of AI systems can

Analytics
Leonora Gouveia 0
5 ways retail media networks can maximize revenue and personalization for retailers and brands

Retailers are always looking for ways to maximize customer interactions and develop new revenue opportunities, particularly in the face of social and economic challenges. Retail media networks (RMNs) have recently emerged as an attractive investment option for retailers and brands or consumer packaged goods (CPG) companies. Retail media refers to

Learn SAS | Programming Tips
Rick Wicklin 0
The joy of sets

The fundamental operations on sets are union, intersection, and set difference, all of which are supported directly in the SAS IML language. While studying another programming language, I noticed that the language supports an additional operation, namely the symmetric difference between two sets. The language also supports query functions to

Analytics | Fraud & Security Intelligence
Min-Gi Cho 0
[AML 시리즈 #3] 차세대 AML(Anti-Money Laundering) 솔루션에서 지원하는 행동 모델과 자동 선별 기능

앞선 두번의 연재를 통해 자금세탁 방지 기술이 향후 어떤 방식으로 발전되어갈 것인지, 금융기관이 현재 운영중인 자금세탁 환경을 앞으로 어떻게 변화시켜 나가야 하는지를 살펴보았습니다. 이를 위해 SAS는 ‘AML Compliance Analytics Maturity Model’을 제시했고, Maturity Model의 단계를 소개함으로써 현재 각 금융기관이 AML을 위해 내부적으로 어느 정도 데이터 분석을 적용하고 있는지에 대한 자체

Analytics | Artificial Intelligence | Data for Good | Internet of Things
Emily Johnson 0
Protecting the planet: 7 ways analytics supports sustainability

Analytics are vital to a safer future. As a renowned sustainability leader, SAS is committed to making a positive impact on our customers, employees, and the planet. Climate change is more important than ever, and the explosion of big data is essential to navigating this crisis. Learn how analytics is