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Analytics
Kelly Levoyer 0
The great debate: analytics vs. instinct

Malcolm Gladwell, author of Outliers and Blink, and Tom Davenport, Babson College professor and author of Competing on Analytics, engaged this morning in a debate on a live Webcast onsite at The Premier Business Leadership Series at Caesars Palace, Las Vegas. The theme of the debate is analytics vs. instinct:

Learn SAS
Stacey Hamilton 0
Live from M2009 - Day 3

Tuesday was a great day at M2009. I was able to talk to SAS Press author Randy Collica, who is working on a new edition of CRM Segmentation and Clustering Using SAS Enterprise Miner. I interviewed him and Curt Hinrichs, another SAS Press author, who is a coauthor of the

Customer Intelligence
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Thirty ideas from the Digital Marketing Mixer you can implement tomorrow

The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four "mixologists" who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before

Customer Intelligence
0
Integrating Social Media into Your Marketing Strategy to Gain a Greater Response

My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman's, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam

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