![](https://blogs.sas.com/content/sascom/files/2024/05/1747272062-e1715869376590-589x600.jpg)
Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose while an even smaller amount (1%) feel certain