Innovation

Stories on how data-driven insights help organizations uncover new approaches to their key challenges and deliver new innovations faster. 

Analytics | Data for Good | Innovation
Olivia Ojeda 0
5 smart cities at the intersection of sustainability and technology

Urbanization is rapidly accelerating, allowing communities to grow with more access to services and technological advancements. However, this quick change in growth can present challenges as well, such as pollution and lack of infrastructure. Smart cities can support urbanization by offering innovative solutions with artificial intelligence (AI), the Internet of

Advanced Analytics | Artificial Intelligence | Innovation
Waynette Tubbs 0
Quantum computing and AI: The future of problem-solving

Imagine a not-so-distant future where quantum computing reshapes our approach to solving some of businesses’ and society’s most pressing issues. This isn’t fantasy. Just as nuclear energy, 3D printing and gene therapy transitioned from science fiction to scientific reality, quantum computing is on the brink of becoming the next transformative

Artificial Intelligence | Innovation
Greg Wujek 0
How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

Analytics | Artificial Intelligence | Customer Intelligence | Innovation
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

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