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Jonathan Moran22 April 2025 0

Sind Sie bereit für MadTech? 3 Tipps zur Vorbereitung

Als Marketer haben Sie wahrscheinlich schon von MadTech gehört. Falls nicht, ist das kein Problem – es ist nie zu spät, um einzusteigen. Sehen wir uns also an, worum es sich bei MadTech genau handelt, warum es wichtig ist, die Hintergründe und drei Tipps, wie Sie sich in einer von

German

Analytics | Customer Intelligence

Jonathan Moran16 April 2025 0

Er du klar til MadTech? 3 tips til at forberede dig

Hvis du er marketingmedarbejder, har du sikkert hørt om MadTech. Men hvis du ikke har, så fortvivl ikke - det er aldrig for sent at deltage i festen. Så lad os dykke ned i, hvad MadTech er, hvorfor det er vigtigt, hvordan vi er havnet her, og tre tips, du

Danish

Analytics | Customer Intelligence

Jonathan Moran14 April 2025 0

Klaar voor MadTech? Hier zijn 3 tips om je goed voor te bereiden

Als je marketeer bent, is de kans groot dat je wel eens van MadTech hebt gehoord. Maar zo niet, maak je dan geen zorgen - het is nooit te laat om nog van de partij te zijn. Dus laten we eens duiken in wat MadTech is, waarom het van belang

Dutch

Analytics | Customer Intelligence

Jonathan Moran9 April 2025 0

Sei pronto per la MadTech? Ecco 3 consigli per prepararti

Se lavori nel settore del marketing, forse avrai già sentito parlare di MadTech. In caso contrario, sappi che non è mai troppo tardi per unirsi alla festa. Perciò, vediamo subito insieme cos'è la MadTech, perché è importante e come ci siamo arrivati. Infine, scopriamo tre buoni consigli per prepararsi al

Italian

Analytics | Customer Intelligence

Jonathan Moran4 April 2025 0

¿Estás preparado para MadTech? 3 consejos que ayudarán a prepararte

Si te dedicas al marketing, es probable que hayas oído hablar de MadTech. Pero si no lo has hecho, no te preocupes: nunca es tarde si la dicha es buena. Analicemos qué es MadTech, por qué es importante, cómo hemos llegado hasta aquí y tres consejos que puedes utilizar para

Spanish

Customer Intelligence | Fraud & Security Intelligence

Leonora Gouveia2 January 2025 0

Transforming customer experience: How security and personalization create trust for customers

We all know by now that customer experience (CX) is pivotal to any organization's success. Providing seamless, secure, personalized interactions across all customer touchpoints can be transformative. To achieve this, organizations must move beyond siloed functions such as fraud detection and credit risk management, integrating these critical areas with broader

English

Banking

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data for Good

Ricardo Galante20 March 2024 0

Tecnologia para melhorar a gestão das viagens durante a Páscoa

Estamos quase na Semana Santa o que, por ser uma das épocas em que mais viagens se realizam por todo o país, pode apresentar vários desafios à rede rodoviária e aos sistemas de transporte. A variabilidade nos padrões de movimento durante estas datas acrescenta uma camada adicional de complexidade, o

Portuguese

Government | Travel

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence

Felipe Nonato19 March 2024 0

Media continues to be a generations game

In the ever-evolving landscape of media, understanding how different generations consume content is crucial. Deloitte's report on Digital Media Trends 2023 sheds light on these generational disparities, highlighting a clear shift towards online experiences among younger audiences. This trend presents both challenges and opportunities for businesses, as they grapple with how

English | Portuguese

Communications | Sports & Entertainment

Analytics | Artificial Intelligence | Customer Intelligence

Sofia Real25 January 2024 0

A transformação MarTech: como a tecnologia irá melhorar o marketing em 2024

No ano passado, assistimos a uma revolução notável no desenvolvimento de modelos generativos de IA e na sua adoção generalizada por indivíduos e empresas. Dois exemplos claros foram o ChatGPT e o DALL-E da OpenAI que, em apenas alguns meses, conseguiram conquistar milhões de utilizadores em todo o mundo, garantindo

Portuguese

Customer Intelligence

Tom Galimanas22 December 2023 0

Revolutionizing retail: Monetizing data with retail media networks

Imagine scrolling through an online store and then clicking on a social media app to see who’s posted what. Suddenly, suggestions for products you liked on the online store pop up while on the app. That’s the magic, in a nutshell, of a retail media network (and machine learning) –

English

Retail

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