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Advanced Analytics | Analytics | Students & Educators
Brock Matthews 0
Innovative higher education analytics projects and influential tech leaders honored by EdScoop

Higher Education has been slow to adopt analytics in comparison to the commercial sector, but those institutions that have embraced a culture of analytics have seen significant and tangible results. Higher Education analytics can help in nearly every corner of academia including enrollment and retention, student success, academic research and

Advanced Analytics | Analytics
Jen Dunham 0
3 ways NCDOT is transforming transportation through data and analytics

With dynamically changing revenue streams, critical infrastructure needs and current higher-than-average gas prices and inflation concerns, transportation agencies around the country are using data to enable analytically driven decisions while navigating complex business challenges. Today's transportation industry is ripe with opportunities for innovation and growth. And this is especially true

Advanced Analytics | Analytics | Artificial Intelligence | Data Management
André Novo 0
Avançando rumo à cultura organizacional baseada em dados

A digitalização acelerada ao longo dos anos desde a Covid-19 deixou alguns legados para organizações, e a importância de construir uma cultura baseada em dados está entre eles. Afinal, dados impulsionaram a criação de novos modelos de negócio, mas também transformaram a forma pela qual empresas operam, administram seus talentos

Analytics
Jong-Phil Park 0
고객 성향 분석(Customer Propensity Analysis) : DIY & DIFM 접근 방법

고객의 데이터를 분석하여 고객 성향 및 선호도를 이해하고, 이를 활용해 마케팅 업무를 효율화하고자 하는 노력은 90년대 데이터베이스 마케팅, 2000년대 분석 CRM, 최근의 퍼포먼스, 그로스 마케팅까지 계속적으로 진화하고 있습니다. 멀티채널에서 쏟아지는 고객의 온/오프라인 데이터를 통합, 분석하여 마이크로 타겟팅 마케팅은 기본적으로 고객 성향 예측 모형(Customer Propensity Model)을 기반으로 수행되고 있습니다. 디지털채널을 중심으로

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