All Posts
¿Cuándo ampliar el cupo de una tarjeta de crédito, ofrecer un crédito o llamar la atención de un cliente por haberse pasado en el pago de alguna obligación? Todas estas son decisiones que los bancos están tomando cada vez con mayor inteligencia y que les están permitiendo ofrecer mejores productos
As an economist, I started at SAS with a disadvantage when it comes to predictive modeling. After all, like most economists, I was taught how to estimate marginal effects of various programs, or treatment effects, with non-experimental data. We use a variety of identification assumptions and quasi-experiments to make causal
A Box Plot is very popular to view the distribution of an analysis variable with one or more classifiers. Also, everyone wants to customize the graph in different ways. One recent request was for creating a box plot by category and group along with the display of various statistics and overlaid
Jeff Stander passes along some of the lessons he's learned about third-party metadata collection.
I was reading through Deloitte University Press' 2015 Holiday Spending survey - the results were interesting, but their graph made you jump through mental hoops to understand the data. So of course I used SAS to create a simpler version of the graph, so you'll have more time for holiday shopping!
In today’s world of instant gratification, consumers want – and expect – immediate answers to their questions. Quite often, that help comes in the form of a live chat session with a customer service agent. The logs from these chats provide a unique analysis opportunity. Like a call center transcript,
My view of the world is shaped by where I stand, but from this spot the future of analytics for 2016 looks pretty exciting! Analytics has never been more needed or interesting. Machine learning established in the enterprise Machine learning dates back to at least 1950 but until recently has
In two previous posts (Part 1 and Part 2), I explored some of the challenges of managing data beyond enterprise boundaries. These posts focused on issues around managing and governing extra-enterprise data. Let’s focus a bit on one specific challenge now – satisfying the need for business users to rapidly ingest new data sources. Sophisticated business
PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within
Last month in Lessons from Danny I wrote about embracing the present. So naturally on Thanksgiving the universe decided to see if I practice what I preach. I had rented a beach house for my family. Thanksgiving morning we packed up the car: three adults, two dogs, and a full turkey
Hidely-hodely, everyone! As you might imagine, the size and variety of the gift inventory at the North Pole puts Wal-Mart to shame. And while we’ve been at this for hundreds of years, we still make too many of some things and not enough of others. No elf can forget the
Most people have logged on to a social media site, maybe to look up an old friend, acquaintance or family member. Some people play games, or post funny pictures or other information they want to share with everyone. Do you ever ask yourself what happens with this information? What if your business wanted to purchase this information and
“What’s your major?” All of us recognize the cliché intro line from our years at university. It was the fail-safe, go-to remark to get a conversation started. The most difficult time when meeting someone socially is the first few moments. First impressions are important and the interactions we have during
Anyone with children knows that the trip home from a holiday vacation can be excruciating. Just like adults, the anxiety about getting back to school/camp/daycare or just normal life often seeps into that last travel day. Everyone is tired and cranky and full of sugar after days of being spoiled
El cliente es primordial. Y la experiencia de cliente es el vehículo. Si su empresa entiende que sus clientes son el activo más importante y que los canales digitales le permiten tener millones de posibilidades de interacción, buscando siempre su satisfacción, felicitaciones: tiene una ventaja competitiva en el mercado actual.