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The digital disruption is creating unforeseen events, such as new competitors, products and services that threaten the performance and positioning of consolidated players. Big data and analytics prove themselves, through successful user cases, as the answer to intercept the demand, prevent churn, draw an integrated view of the customer, manage
Multi-echelon inventory optimization is ever more a requirement in this era of globalization, which is both a boon and bane for manufacturing companies. Optimizing pricing is also important. Global reach allows these companies to expand to new territories but at the same time increases the competition on their home turf.
I usually try to avoid political or religious debates ... but as an impartial data analyst, it is possible to analyze data about something, without entering into the debate. In this blog post, I try to walk that fine line, and analyze data about the political leanings of religious groups in the US.
Schon mal was von Big Data gehört? – „Klar, hab ich schon mal gehört“, sagen jetzt viele. „Damit habe ich aber gar nichts zu tun, ich arbeite doch nicht in der IT-Branche“, kommt als Nächstes. „Weit gefehlt!“, sage ich dann. Sie glauben nicht, dass Fußball, Big Data und Hochschulen etwas
Not too long ago I had a report generation request from an Alaska state agency. The request had some very specific requirements that detailed the use of user defined colors (by name), data driven control of the report, and Excel delivery using ODS and PROC REPORT. Along the way I had
Data access and data privacy are often fundamentally at odds with each other. Organizations want unfettered access to the data describing customers. Meanwhile, customers want their data – especially their personally identifiable information – to remain as private as possible. Organizations need to protect data privacy by only granting data access to authorized
Z pierwszego wpisu wiemy już czym jest Customer Journey, dlaczego jest tak istotne oraz co wpływa na doświadczenia naszego klienta z marką. Dziś natomiast będzie o mapie ścieżki klienta. DOBRA RADA #1: Zacznij! Narysuj ścieżkę klienta. Narysowana ścieżka klienta, czy też mapa, to nic innego jak wizualizacja poszczególnych kroków i interakcji
In diesem Blogpost geht es um das Thema E-Mobility und welche Rolle das Internet of Things dabei spielen. Die Ausgangslage: Wer sich heute ein Elektroauto kauft, hat es schwer und leicht zugleich. 10 Jahre keine KFZ Steuer zu zahlen, so die Pläne der Bundesregierung (siehe auf tagesschau.de), ist ein schöner Gedanke. Doch
Some weeks have passed since the United Kingdom voted, by a margin of 52 per cent for and 48 per cent against, to leave the European Union, the organization it's been a leading member of since 1973. The tumultuous global reaction to the vote has those of us in information
Tradicionalmente los departamentos de marketing de las compañías estaban centrados en estrategias y tácticas a través de medios tradicionales. La revolución de internet y la hiperconexión, llegó a cambiar por completo la dinámica en la que trabajaban las compañías. Esto sentó las bases en la expansión de los nuevos medios,
Applying analytics to IoT data provides opportunities for cities to use information from sensors, citizens and connected infrastructure in unprecedented ways.
One of the jobs of SAS Administrators is keeping the SAS license current. In the past, all you needed to do was update the license for Foundation SAS and you were done. This task can be performed by selecting the Renew SAS Software option in the SAS Deployment Manager. More recently,
In the digital era data analysis is not even a necessity, but an everyday task of any company. The effectiveness and efficiency of decision-making processes has a key influence on whether the organization is successful or fails. The use of advanced analytics in order to obtain the best possible recommendations
In diesem Beitrag geht es um Data Operations und welche Stellung diese in Zeiten von IoT haben. Doch beginnen wir von vorne: Es fällt uns oft leichter, uns auf etwas Neues einzulassen, wenn wir mit etwas Vertrautem beginnen. Das ist wohl der Grund dafür, dass Analytics-Beispiele aus dem Sport sehr