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En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)
In a previous blog, I describe how there are a few new features related to report and page prompts in SAS Visual Analytics 8.1; namely the ability to configure cascading prompts in VA 8.1: Cascading Prompts as Report and Page Prompts. In this blog, I will cover how to configure prompts, either
“I do not like this modern technology,” said my father-in-law. “It is making people too lazy. Things are too easy now.” He was referring to my grocery order. I was sitting in his kitchen in Reykjavik, Iceland, the day before my return to the United States. I had just explained
Close your eyes and envision opening a bag of popcorn just out the microwave, watching the steam escape and inhaling the unforgettable aroma of delicious, buttery popcorn. Does your mouth immediately start to water? Does your mind wander to childhood memories? Now, where’s the popcorn?!
A classical problem in elementary probability asks for the expected lengths of line segments that result from randomly selecting k points along a segment of unit length. It is both fun and instructive to simulate such problems. This article uses simulation in the SAS/IML language to estimate solutions to the
This is the third post in my series of machine learning techniques and best practices. If you missed the earlier posts, read the first one now, or review the whole machine learning best practices series. Data scientists commonly use machine learning algorithms, such as gradient boosting and decision forests, that automatically build
El aumento desmesurado de los datos y la latente necesidad de aprovecharlos para tomar mejores decisiones, ha llevado a que soluciones como las de la analítica no solo estén al servicio del crecimiento de los negocios, sino que tengan un alto impacto en la calidad de vida de las personas
Trivial Pursuit, Justin Bieber and Timbits. Some pretty great things have come from Canada, eh? Well, you can go ahead and add expert SAS programmers to that impressive list. In this video, six Canadian SAS programmers, with more than 115 years of SAS programming experience between them, share some of their favorite, little-known SAS programming tips. You're sure to discover a new trick or
Too much to do and not enough time to do it. That's a common refrain in government, but an important one because of the critical role government plays in the lives of so many. In a new book from SAS, A Practical Guide to Analytics for Governments: Using Big Data
When it comes to economic activity, a handful of the largest metropolitan areas in the US account for lion's share. In 2013, the top 23 Metropolitan Statistical Areas (MSAs) accounted for 50% of the total US Gross Domestic Product (GDP). I recently came across a map created by Alexandr Trubetskoy
디지털 시대의 도래와 함께 수많은 정보와 데이터가 빠르게 생성되면서 사회 다양한 분야에서 빅데이터가 폭넓게 활용되고 있습니다. 기업들도 비즈니스 데이터를 수집, 분석해서 상당한 가치를 얻을 수 있음을 잘 이해하고 있는데요. 하지만 사실 분석 활동이라는 개념은 예전부터 있었습니다. 수십 년 전인 1950년대에도 기업들은 트렌드를 파악하고 인사이트를 얻기 위해 기본적인 분석을 하고 있었습니다.
“Es una apuesta de la compañía”. Con esta frase, muchas empresas de la industria de bienes de consumo (CPG, por sus siglas en inglés) describen su decisión de introducir un nuevo producto al mercado. En el enunciado, la referencia al juego no es gratuita. En este sector, lanzar una novedad,
Jim Harris considers whether we can save private data in the age of big data.
4차 산업혁명은 전 세계 산업 구조는 물론 교육 환경에도 큰 영향을 미치고 있습니다. 지난 몇 년간 빅데이터, 사물인터넷(IoT), 인공지능(AI) 등 산업혁명을 이끄는 기술을 다루기 위해 필수적인 STEM(과학, 기술, 공학, 수학) 분야 교육에 대한 수요과 공급이 증가했는데요. 이처럼 STEM 교육에 대한 관심이 높아지면서 드러난 명암이 있습니다. 전 세계적으로 STEM 분야의 여성 비율은
Beginning a new school year can be hard for little ones. Whether it is being dropped off the first day of preschool, starting kindergarten, going to a new school or getting a new teacher, young children can experience stress. A lot of times this stress presents itself as separation anxiety – not