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Empathy, courage and the power of vulnerability are the source code we need for the changing future of work. With more than 23 million views of her 2010 “Power of Vulnerability” TED Talk, six number-one New York Times bestselling books, two award-winning podcasts (Unlocking Us and Dare to Lead) and
Since AI is advancing faster than regulation and innovation is outpacing understanding, two principles must rise above the noise: trust and responsible innovation. That was the central message for industry leaders during another day of SAS Innovate 2025. Show host and recently named Chief Operating Officer Gavin Day said this
When most people think of AI, they picture futuristic technology taking over decision-making processes. But according to Jared Peterson, VP of Platform Engineering at SAS, the real value of AI isn’t replacing humans – it’s changing the way you work and run your organizations. Peterson’s presentation at SAS Innovate 2025
Energy was high as SAS Innovate brought a late show-style main stage session to life with The Late (Afternoon) Show, where Chief Technology Officer Bryan Harris and others were joined by Fresh Prince of Bel-Air duo Alfonso Ribeiro and DJ Jazzy Jeff. DJ Jazzy Jeff set the tone with throwback
Ask most people what gives AI its edge and they'll likely point to speed, automation or the aura of generative AI tools. But according to experts at SAS Innovate 2025, AI's real competitive advantage isn’t the algorithm – it’s the ability to use it responsibly to make trusted, faster, better decisions. As
The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language
A recent article describes the main features of simulation by using the Synthetic Minority Over-sampling Technique (SMOTE). SMOTE was created to oversample from a set of rare events prior to running a machine learning classification algorithm. However, at its heart, the SMOTE algorithm (Chawla et al., 2002) provides a way
What if integrating your data for AI didn’t take weeks or months – but happened in minutes, without ever moving your data at all? That’s the vision guiding the development of a new data mapping agent at SAS. It’s not just a feature – it’s a potential shift in how
We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we have SAS® Viya® Copilot, a conversational assistant available in Viya that utilizes services from Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way users interact with the platform, making it
The financial services industry is undergoing a period of profound change, driven by a dynamic economic landscape, increased regulatory scrutiny, changing consumer behavior and rapid technological advances. Banks operating in this environment are under increasing pressure to transform their risk modeling and decision-making ecosystems in order to remain competitive. This
For the 12th annual SAS NC State College of Design project, students used generative AI within B2B products in varying industries. The annual NC State Design Day came back for its 12th year. Like many years before, the future designers brought their "A game" to SAS world headquarters, showcasing innovative
La aplicación de estrategias de hiperpersonalización basadas en inteligencia artificial (IA) puede aumentar entre un 2% y 7,5% la atracción de nuevos clientes en empresas de diversas industrias. Así se demuestra mediante los resultados obtenidos con la aplicación de esta estrategia en diversos clientes de SAS. Este impacto se debe
Na economia digital, a coleta e análise avançada de dados se tornaram fundamentais para oferecer uma experiência ao cliente personalizada. Mas, enquanto a tecnologia avança para tornar isso uma realidade, como é possível equilibrar personalização e privacidade? Ou, como criar uma governança de dados eficiente sem gerar entraves operacionais? Questionamentos
Agentic AI in insurance has potential to transform insurance. Read four use cases.
The Synthetic Minority Over-sampling Technique (SMOTE) was created to address class-imbalance problems in machine learning algorithms. The idea is to oversample from the rare events prior to running a machine learning classification algorithm. However, at its heart, the SMOTE algorithm (Chawla et al., 2002) is essentially a way to simulate