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Advanced Analytics | Analytics | Customer Intelligence
Andrew Fowkes 0
Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

Analytics
Alex Coop 0
The future of AI from 5 influential figures

There is no shortage of challenges associated with the deployment of AI: a lack of access to infrastructure, a lack of skills, and new legislation meant to enforce the responsible use of this evolving technology. But the most consequential questions facing us are innately human. Namely, ensuring human agency, safety

Analytics
Jong-Phil Park 0
SAS와 Microsoft의 초자동화(Hyper Automation)

Hyper Automation, 초(超) 자동화 제조, 여신, 물류 등의 산업군 및 마케팅, 영업 등의 직군에 종사하신다면 자동화(Automation)라는 용어는 그리 낮 설지 않은 용어일 것 입니다. 자동화는 인간의 노동 효율을 극대화하기 위해 인간의 개입을 최소화 하고 기계 또는 컴퓨터의 능력을 활용하는 방향으로 진화해 왔습니다. 예를 들어 마케팅 영역에서의 자동화의 경우, 마케팅 전략을

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