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As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,
Data scarcity, privacy and bias are just a few reasons why synthetic data is becoming increasingly important. In this Q&A, Brett Wujek, Senior Manager of Product Strategy at SAS, explains why synthetic data will redefine data management and speed up the production of AI and machine learning models while cutting
수많은 산업에서 중추적인 역할을 맡게 된 클라우드 컴퓨팅은 조직이 분석과 머신 러닝 및 AI의 힘을 활용하여 인사이트를 얻고 혁신을 추구할 수 있도록 도와줍니다. *이 글은 Spiros Potamitis 가 작성한 내용을 SAS코리아에서 번역한 것입니다. 그러나 클라우드 컴퓨팅의 급속한 확대로 인해 클라우드의 탄소 발자국 역시 크게 증가했습니다. 알기 쉽게 비교하자면, 클라우드 컴퓨팅의
Antes de vir para o SAS, nosso Head de vendas para contas estratégicas, atuava em grandes bancos, como Santander e Bradesco. Foi quando Vitor Vicente se aprofundou em temas relacionados ao SAS, como CRM analítico, gestão de risco, entre outros. Na época, ele sonhava em trabalhar no SAS e, em
Synthetic data generation, as its name suggests, is one component of generative AI. With this technology, marketers can generate artificial data sets that share the attributes and characteristics of real customer data. As marketers continue to expand their use of both traditional AI and GenAI, synthetic data generation reduces the
It is estimated that over 2 million new cases of cancer will be diagnosed in the US this year. Over 40% of those cases could be prevented through lifestyle changes. The foods and beverages that we consume on a regular basis can either increase or decrease our risk for cancer.
Balancing a career and raising a family is a juggling act, and we’re proud to support parents with on-site childcare, a generous childcare subsidy, family-friendly programs and industry-leading workplace flexibility to make life a little easier. Casey Hensley, HR Business Partner, experienced this support firsthand as she and her husband
A previous article discusses the MakeString function, which you can use to convert an IML character vector into a string. This can be very useful. When I originally wrote the MakeString function, I was disappointed that I could not vectorize the computation. Recently, I learned about the COMBL function in
Decisores em diversas indústrias já sabem que a implantação de grandes projetos de analytics, IA e dados tem se tornado cada vez mais estratégica para o sucesso dos negócios. Porém, a execução destas iniciativas requer atenção em pontos cruciais, que vão desde a identificação dos objetivos até a adoção e
SAS' Jennifer Hargrove introduces the SAS Medication Adherence Risk model, a way to identify patients at high risk of being non-adherent to their medication therapy so that interventions can be provided to help patients remain adherent.
It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top
In the SAS 9.4 world, SAS Stored Processes (STP) were incredibly popular. An STP is a SAS program that is stored on a server and can be executed as required by requesting applications. On SAS 9.4, they were widely used for web reporting, analytics, building web applications, delivering packages to customers and publishing results to channels or repositories.
As we move into 2025, AI continues to transform industries in unprecedented ways, driving efficiency, innovation, and productivity. But with this rapid advancement come critical ethical questions. How can we ensure that AI systems protect the rights and well-being of individuals? Manufacturing and agriculture are two essential industries where answering
When the SAS Global Forum 2020 conference was cancelled by the global COVID-19 pandemic, I felt sorry for the customers and colleagues who had spent months preparing their presentations. One presentation I especially wanted to attend was by Bucky Ransdell and Randy Tobias: "Introducing PROC SIMSYSTEM for Systematic Nonnormal Simulation".
En la era de la transformación digital, la velocidad, la escalabilidad y la rentabilidad no son solo indicadores de desempeño; son factores decisivos que permiten a las empresas mantenerse competitivas. Hoy, en SAS, nos enorgullecemos de ver cómo nuestra plataforma de IA y analítica, SAS Viya, no solo cumple con
