Tag: data visualization

Data Visualization
Philip Boxley 0
Is big data really better?

Recently, I was reading an online article about predictive modeling and "big data."  Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts.  After citing numerous external examples and internal tests that the authors had compiled, it stated

Data Visualization
Falko Schulz 0
Path analysis with SAS Visual Analytics

Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. With SAS Visual Analytics 7.1 you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing

Data Visualization
Ian Jones 0
Trade Surveillance: Watching you watching me

“Technological innovation is no longer a choice: it is an imperative.” So said Scott O’Malia, Commissioner of the Commodity Futures Trading Commission, about trade surveillance during his keynote address at the recent SAS-sponsored New Risk in Energy 2014 conference in Houston. He was attempting, as he has before, to spur

Data Visualization
Jennifer Marchi 0
Everyday visual analytics

Imagine you're a business analyst who just discovered a pattern or trend that could significantly help your organization. What do you do next? You share it. Using SAS® Visual Analytics, you've published your results to the Web and mobile device before, but this time you'd rather work with your findings in

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