Tag: business analytics

Analytics
SAS = Analytics

At the SAS analyst event in Steamboat, CO, in March, SAS CEO Jim Goodnight shared some interesting stats with attendees: Even in 2010's tough economy, SAS experienced 5.2 percent worldwide growth in US dollars. On top of that, SAS is still building new facilities, still winning workplace awards, and this

Analytics
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Getting to the point of return on analytics

Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't

Analytics | Data Management
Rachel Alt-Simmons 0
Companies are finding the most profitable growth opportunities

In this panel discussion, a diverse group of companies from different industries are finding profitable growth opportunities through analytics. We’re joined by: Jim Foreman, Director of Circulation Analytic, Staples Halina Karachuk, VP Innovation, AXA Equitable Life Barb Buettin, Director, CRM – Enterprise Information Management, Chico’s Nelle Schantz, Sr. Marketing Director,

Analytics
Rachel Alt-Simmons 0
Cross-business strategies for analytics

How can you find and act on information hidden in customer interactions? How can you use this information to create profitable results and create a consistent customer experience? It’s not just about sales and marketing teams interacting with the customers anymore. The entire organization must align drive a good, consistent

Analytics | Customer Intelligence
Becky Graebe 0
Why you don't need a magic bullet

Yesterday at the SAS Global Forum Executive Conference, SAS Senior Director of Product Marketing Nelle Schantz moderated a panel discussion featuring Thomas Davenport, best-selling author and Director of the International Institute for Analytics; Charlene Li, founder of Altimeter Group and co-author of Groundswell; and Rom Hendler, Senior Vice President and

Analytics
Anna Brown 0
Data. What is it good for?

What is data good for? Absolutely nothing without the right people and the right tools, says Angela Watson, Vice President of Analytics at Overstock.com, an online retailer that offers brand-name merchandise at discounted prices. It’s common for organizations to have “analysis paralysis” where not all departments use data, analytics to

Analytics
Becky Graebe 0
They came, they saw, they conquered

It was not your average stage entrance. With a full Roman entourage and a majestic portable throne, SAS Global Forum 2011 Chair Debbie Buck, smiled broadly as she made her way to the stage in front of 2,500-member crowd at Opening Session. Her message for conference attendees: “In the words

Analytics
Ken King 0
That Feeling of Déjà vu

How important is accurate telecom forecasting? Sitting through another presentation this week on the explosive growth of mobile data, and the eye-popping statistics about how many Facebook and Twitter users there are, I can’t help but be excited by the possibilities. But I also have this feeling of déjà vu

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New fees: The 2011 challenge for bankers?

There's an interesting article in Bank Systems & Technology entitled "U.S. Consumers Are Averse to Checking Fees, Survey Finds". At first glance, the title seems almost tautological; after all, who ISN'T averse to paying fees? Read a bit further, however, and you see that the issue is significantly more complex

Analytics
Rachel Alt-Simmons 0
The soul of analytics redux!

A few days ago, I wrote a post on the "soul" of analytics - basically the careful balance we need to keep between qualitative and quantitative decision-making. I asked others to post their experiences and perspective, and I was fortunate enough to begin a "dia-blog" with Colonel Jim Markley, Director

Waynette Tubbs 0
Diane Hatcher has SASonality

In this ongoing series about people with SASonality, today’s introduction is Diane Hatcher, a Solutions Architect from SAS Technology Practice. Diane and I had exchanged e-mails many times before meeting face-to-face for the first time at SESUG 2010. Every time I passed through the SAS Solutions Center, I noticed that

Analytics
Ken King 0
Don’t take my word for it: analytics is hot

Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only