SAS = Analytics


At the SAS analyst event in Steamboat, CO, in March, SAS CEO Jim Goodnight shared some interesting stats with attendees: Even in 2010's tough economy, SAS experienced 5.2 percent worldwide growth in US dollars. On top of that, SAS is still building new facilities, still winning workplace awards, and this year we're celebrating 35 consecutive years of revenue growth.

The secret behind SAS' success? As Goodnight told the crowd in Steamboat: SAS is all about analytics. It's been our focus for 35 years and, as our customers and the numbers attest, we do it better than anyone else in the business.

If you want to see the power of analytics at work, check out these stories:

  • Macy's – improved marketing results by millions of dollars over the last two years.
  • GE Healthcare – keeping patients safe by helping hospitals address common, preventable medical events.
  • Max New York Life – increased sales to existing customers from 7 percent to more than 20 percent.

Want to put the power of analytics to work for you? Check out a CIO's perspective on using analytics; find out how to move from BI to advanced analytics; and check out three essentials of marketing analytics.

This post was republished from the second quarter 2011 Editor's Note in sascom magazine.


About Author

Anne-Lindsay Beall

Senior Editor

Anne-Lindsay Beall is a writer and editor for SAS. Since joining the company in 2000, Anne-Lindsay has edited print publications, Web sites, customer success stories, blogs and digital publications. She has a bachelor’s degree in English from the University of North Carolina at Chapel Hill and a master’s degree in English from North Carolina State University. You can find her on LinkedIn at:

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