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10 things you can do with social media analytics

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By Topics | Analytics

If I say, social media analytics, and you say, What's that? I have some good links for you.

First, you'll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics.

"Social analytics is where measurement and business intelligence converge," explains Katie.

But what can you do with social analytics? How can it be useful within your organization? Here's a partial list, pulled from sascom magazine:

  • Protect your brand.
  • Engage the most influential voices in your market.
  • Understand what trends lead to sales.
  • Identify an untapped market.
  • Enhance market research.
  • Understand the impact of industry changes.
  • Improve online advertising effectiveness.
  • Gather competitive intelligence.
  • Improve warranty analysis.
  • Create a better customer experience.

Read the full article from sascom to learn more about using social data to build brand awareness, conduct market research and provide customer support.

Finally, what if you're an IT leader at a company that's starting to explore social media analytics? What role should you play when working with this new, external data source? Heed this advice from SAS marketing executive, Lori Bieda: Why IT Can't Ignore Social Media.

Tags business analytics social media analytics social media measurement
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About Author

Alison Bolen

Editor of Blogs and Social Content

Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

1 Comment

  1. James Ruotolo on

    There are also applications for Social Media Analytics for fraud detection and investigation purposes. Many investigators make use of social media sites as intelligence sources. But there is an opportunity to use more advanced analytics and linking technology to extract better intelligence out of this growing dataset.

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