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Learn how marketing analytics is redefining the customer experience

Lonnie MillerOctober 11, 2017 0

Two memorable multi-channel customer experiences

I’ve been making note of recent interactions and observations with different companies that I’ve done business with lately. My goal is to share with you real ways in which excellent customer experiences are shaped. Observation #1: Witty conversations rule As I write this, I’m sitting at a Panera Bread restaurant

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Analytics | Artificial Intelligence | Customer Intelligence | SAS Events

Christine CoudertJuly 24, 2017 0

With AI, marketing is needed but marketers might not be

In the first half of 2017 and in my only domain – which is marketing – an announcement set the tone for a major change. How not to be stunned when “Coca-Cola ditches global CMO role in leadership shake-up”? If there is only one product you can find anywhere on

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Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Suzanne ClaytonJuly 10, 2017 0

Diary of an AI webinar

Everyone is talking about artificial intelligence (AI). In fact, many SAS customers who've been using our analytics capabilities for years or even decades are asking: What can we do with AI? What exactly is AI from a software perspective? How can we infuse cognitive computing into our customer interactions and on the customer

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Communications

Analytics | Customer Intelligence

Mike F. SmithJune 15, 2017 0

Utility analytics in 2017: Aligning data and analytics with business strategy

Regulations, corporate drivers, leadership and market influences have combined to produce a patchwork of uneven progress on initiatives such as distributed generation, customer choice, asset optimization and the industrial Internet of Things. These initiatives all rely on analytics to gain the most return on investment. To better understand organizational readiness

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Energy & Utilities

Randy GuardMay 16, 2017 0

How companies can succeed in an analytics economy

Artificial intelligence. Big data. Cognitive computing. These buzzwords are the ABCs of today’s marketplace. In a recent interview at SAS® Global Forum, I discussed the unprecedented pace of change that we’re seeing in the market. It’s creating what I like to call an analytics economy. In this economy, analytics –

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Advanced Analytics | Analytics | Customer Intelligence

Lonnie MillerApril 27, 2017 0

Tripping over text icebergs

Recently I backed into a hotel parking spot after returning from a customer dinner. It was dark and rainy, and I was tired from traveling. My mind wandered until I heard a shrill “BEEP BEEP BEEP” coming from my rental car. I looked down at the dashboard’s rear-view camera, and

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Manufacturing

Advanced Analytics | Analytics | Customer Intelligence

Scott NalickApril 6, 2017 1

When everything is analytics, nothing is analytics...?

The widespread adoption of the term "analytics" reminds me of the evolution of the term "supply chain management." Initially the term focused on supply chain planning. It involved demand and supply balancing and the heuristics and optimization tools that came out of advanced planning and scheduling. Over time practically everything was included

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Customer Intelligence

David CosgraveJanuary 16, 2017 0

Digital footprints in the sand … a source of rich behavioural data

In the word of digital marketing, one of the more controversial moves I’ve seen recently was from U.K. car insurer Admiral. The company recently announced that it would begin offering car insurance discounts to less risky customers based on voluntarily provided social media data. The insurer would analyze Facebook likes

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Customer Intelligence

Brittany BullardJanuary 11, 2017 0

Retailers use optimization to improve in-store fulfillment and keep customers satisfied

Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store

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Retail

Customer Intelligence

Alyssa FarrellDecember 22, 2016 0

Who is and is not paying for heat this winter?

The utility industry is ripe with analytic opportunities. Usually, when I share that perspective, thoughts immediately jump to making the energy grid more efficient. Certainly, there are efficiencies to gain with improved data about where power is being consumed and the sources that are available to support it. However, there

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Energy & Utilities

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