SAS Voices

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence | Marketing

Jenn ChaseDecember 2, 2022 0

How to create a world-class customer experience with data

If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make

English

Analytics | Customer Intelligence | Marketing

Jonathan MoranOctober 19, 2022 0

Are you ready for MadTech? 3 tips to help you prepare

If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing

English

Analytics | Customer Intelligence | Data Visualization | Marketing

Charlie ChaseJune 30, 2022 0

How CDP technologies offer sales and marketing teams powerful insights

In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP

English

AgTech | Manufacturing | Retail

Customer Intelligence

Cornelia ReitingerMay 12, 2022 0

Analyzing the data of an evolving video streaming service ecosystem

Broadband has become widely available and 5G is up and running in many countries, meaning more and more people have access to the internet via different platforms. With good quality internet connections either at home or via mobile connections, consumer behaviour has changed rapidly. Those who have been in digital

English

Retail

Analytics | Customer Intelligence | Learn SAS | Students & Educators

Alex CoopMarch 21, 2022 0

Hooked on data science: gamification drives engagement among students and trainees

While studying business intelligence as an undergraduate student at business school HEC Montreal, Camille Duchesne encountered Cortex, an analytics simulation that pits participants against each other to develop the most accurate models for a particular task. In this case, the simulation supports a fictional charity by predicting which subjects from

English

Education

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Lisa LoftisDecember 3, 2021 0

Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces

English

Analytics | Customer Intelligence

Kate UlvelingJuly 2, 2021 0

Awarding excellence in innovation

To successfully adapt and reinvent business decisions amid the uncertainty of the past year, organizations have leaned on support from their partner ecosystems. Together, SAS and its SAS Partner community have collaborated to find new answers to customers' toughest challenges and to drive innovation and digital transformation. In honor of this,

English

Manufacturing | Retail

Analytics | Customer Intelligence

Michele EggersOctober 13, 2020 0

3 ways SAS is modernizing its marketing technology – and the customer experience

SAS is on a marketing transformation mission. One that has targeting and personalization at the forefront. One that looks at customer journeys from a true omnichannel perspective – not through each of the channels in which we're executing. We’re bringing in brand, demand and engagement with the customer at the center

English

Customer Intelligence | SAS Events

Shadi ShahinJune 16, 2020 0

SAS User Feedback Award winner helps drive innovation, shape SAS® 360 Engage software

SAS users help drive innovation, providing feedback on SAS products through various mediums, including customer advisory boards, communities, SASware ballot ideas and SAS Global Forum. The SAS User Feedback Award is presented annually to a user whose recommendations and insights lead to significant improvements to SAS software. This year SAS

English

Blogs

Blogs

Customer Intelligence