Tag: innovation

Analytics
Albert Qian 0
3 ways you can use a copilot in SAS®

Over the past year, business leaders and technical minds have delved into the potential of generative AI (GenAI) beyond creative tasks like writing fun poems or generating silly images. We’ve been part of these conversations, actively exploring how GenAI can be used to help organizations manage their data, derive insights

Artificial Intelligence
Greg Wujek 0
How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

Advanced Analytics | Customer Intelligence
Albert Qian 0
How to become more operationally efficient with decision trees and large language models

The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make

Analytics | Artificial Intelligence
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

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