Tag: generative AI

Artificial Intelligence | Cloud
Lindsey Coombs 1
A developer workbench: The perfect environment to build AI and machine learning models

Developers and modelers face challenges when finding and validating data, collaborating across groups, and transferring work to an enterprise platform. Using a self-service, on-demand compute environment for data analysis and machine learning models increases productivity and performance while minimizing IT support and cost. In this Q&A, Joe Madden, Senior Product

Artificial Intelligence | Innovation
Greg Wujek 0
How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

Advanced Analytics | Customer Intelligence
Albert Qian 0
How to become more operationally efficient with decision trees and large language models

The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make

Analytics | Artificial Intelligence | Innovation
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

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