SAS Voices

Artificial Intelligence | Customer Intelligence | Innovation

AI (Artificial Intelligence) concept. Communication network.

Mac CarltonMay 6, 2025 1

Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language

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Advanced Analytics | Artificial Intelligence | Innovation

Caroline KinlawApril 29, 2025 0

NC State students use AI to help businesses work smarter, faster and friendlier

For the 12th annual SAS NC State College of Design project, students used generative AI within B2B products in varying industries. The annual NC State Design Day came back for its 12th year. Like many years before, the future designers brought their "A game" to SAS world headquarters, showcasing innovative

English

Artificial Intelligence | Innovation

Businessman hand change wooden cube block with TRUST and TRUTH business word on table background. Trustworthy, Truth, beliefs and agreement concept

Kristi BoydApril 21, 2025 0

The path to earned confidence: Why trust is the most valuable AI currency

A few years ago, writing emails was a breeze. For someone like me, who loves to write, I didn’t use much effort to craft the right response. It was a part of my daily rhythm. Fast-forward to now and even a simple email gives me pause. I’m often fighting the

English

Artificial Intelligence | Fraud & Security Intelligence | Innovation

Umakant NarkhedeMarch 5, 2025 0

4 ways AI is transforming the insurance industry

AI is reshaping insurance – from streamlining underwriting and fraud detection to fighting climate risk.

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Insurance

Artificial Intelligence | Innovation

Marinela ProfiFebruary 27, 2025 0

Why decision intelligence matters more in the age of AI agents

As AI agents gain autonomy, the ability to make informed, strategic decisions – at scale – becomes mission-critical. AI has evolved rapidly. We started with rule-based automation and then moved to machine learning models. Then 2023 was the year of ChatGPT, and 2024 was the year of multi-modal AI. We’re now

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Analytics | Innovation | SAS Events

Caslee SimsFebruary 11, 2025 0

SAS Innovate 2025: Big ideas, big names, unforgettable experiences

Let’s talk about the must-attend event of the year: SAS Innovate 2025. It’s happening May 6-9 in Orlando, Florida and it’s not your average tech conference. Think groundbreaking innovation meets star-studded entertainment. Plus, a little nostalgia to keep things fun. Where else can you hear industry leaders lay out the

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Analytics

Susan LendertsFebruary 6, 2025 0

When do two paths become one? The rapid convergence of health care and life sciences

If you asked health care and life sciences leaders, they would resoundingly say that the convergence of the industries is top of mind. Lita Sands, Managing Director at Deloitte, confirmed that this is a pivotal movement that can drive significant improvements in patient care and operational efficiencies. On a recent

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Health Care | Life Sciences

Analytics | Artificial Intelligence | Innovation | SAS Events

Adam NeibergFebruary 3, 2025 0

Banking hacks break the internet

Not too long ago, whenever I heard the word ‘hackathon,’ I thought of Wreck-It Ralph from the Disney movies. Ralph was a video game character tasked with wrecking buildings, while Fix-It Felix would repair them. In Wreck-It Ralph 2, Ralph broke the internet. I used to think hackathons were only

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Banking

Artificial Intelligence | Innovation

Allie DeLonayJanuary 31, 2025 1

Exploring AI in tattooing: Is it helping or hurting the art?

Can tattooing's artistry survive the emergence of generative AI (GenAI) innovation? And what lessons does this hold for other industries navigating the blend of creativity and technology? When I was in Florida during my winter break, I got a new tattoo. After some conversation back and forth about the ideas

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Analytics | Data Management | Predictions

Stu BradleyJanuary 30, 2025 1

Data privacy perspectives: How financial services firms can foster trust in the AI age

Every year, as Data Privacy Week sharpens the focus on protecting personal information, I’m reminded of a customer event a major North American bank hosted at SAS world headquarters. The bank’s chief data officer led a roundtable discussion on generative AI (GenAI) with a group of esteemed data and AI experts. The

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Banking

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Blogs

Tag: generative AI