Data decay: One reason insurers should value synthetic data
As data decays, it becomes less useful. See how synthetic data for insurance can help.
Tag: generative AI
300 data pipelines + 30,000 models = $100+ million in potential value
The ongoing impact of inflation on the economy is a persistent news headline. Organizations around the world are exploring how data and AI can help lower costs and improve efficiency. Georgia-Pacific, one of the world’s largest manufacturers of pulp and paper products, is ahead of the curve. They are poised
Trust is critical – and MarTech can make or break it
Customer trust is a multifaceted thing. On one hand, earning and keeping it requires marketers to overcome a myriad of threats. On the other hand, trust is almost universally revered by marketers, and once obtained, the benefits are plentiful. A new report from Harvard Business Review Analytic Services and sponsored
Outside of the norm: Spot rare event fraud with data and AI
Fairness, transparency, integrity and competition are essential for managing public funds. We rely on departments to choose the best value from the private sector. Efficient public procurement improves services, infrastructure, and the economy. It must also be accountable to the public by protecting financial loss from fraud, waste, abuse, and
Health care’s newfound ally against fraud: AI and generative AI
It is no surprise that generative AI (GenAI) is quickly becoming a potent tool in the health and life sciences industry. There are numerous ways that AI and GenAI can help beat the rising tide of fraud. We can count on these new technologies to enable the ability to commit
Racing to succeed with GenAI: Key takeaways for insurers
Insurers are racing to adopt GenAI, despite concerns. See where the industry is headed.
We’re in our developer era
Fearmongers would have you believe that AI will replace us, but I truly believe there has never been a better time in history to be a developer. With the advance of artificial intelligence into generative AI (GenAI) and enhanced computing power, we stand on the brink of a new era
The new data frontier: Next-generation AI technologies and synthetic data
Data scarcity, privacy and bias are just a few reasons why synthetic data is becoming increasingly important. In this Q&A, Brett Wujek, Senior Manager of Product Strategy at SAS, explains why synthetic data will redefine data management and speed up the production of AI and machine learning models while cutting
Marketers tap AI for synthetic data generation
Synthetic data generation, as its name suggests, is one component of generative AI. With this technology, marketers can generate artificial data sets that share the attributes and characteristics of real customer data. As marketers continue to expand their use of both traditional AI and GenAI, synthetic data generation reduces the
3 ways MarTech will evolve in 2025
It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top