![](https://blogs.sas.com/content/sgf/files/2017/01/AdvancedAnalytics-1.png)
With an exponential growth in transactions, it may be hard to get a clear, single view of customer interactions. ICICI Bank , India's second largest bank, needed a single system that could replace multiple (complex to maintain) reporting systems - enterprise wide. The challenge - finding a solution to handle its growing