SAS' Greg Massey describes a real-world example of digital transformation for a large customer grappling with manually reviewing patient medical records.
GenAI's creative and analytical capabilities, integrated with IoT devices' connectivity and data insights, could lead to remarkable advancements. The market could become a mega-value creator, potentially exceeding $4.5 trillion by 2030. Discussions around this convergence were the focal point of a panel during the 2024 IoT Slam held at SAS
Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and
