The challenge of sustainability in retail and CPG
To find out more, please join SAS at the Microsoft stand at EuroCIS. Read all interviews of my entire series here.
Customer Analytics
Analytics is driving the digital transformation of telecom
The concept of a "data-driven company" is widely promoted and discussed today. Are executives looking to invest in analytics and see an added value? Do many decision makers first analyze whether this investment simply pays off? This article is the first in a series on the practical application of analytics
Navigating to CX excellence
Why are some companies just so much better at customer experience? Last week’s #SASchat explored the defining characteristics of CX champions. As a member of the Global Practice Customer Intelligence team, I found this to be a very interesting discussion, and I certainly learned a lot. Here are my key
Imitation is the sincerest form of flattery
I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not
Why good price means better customer experience: finding the balance in insurance
It is widely recognized that the right price is crucial in insurance. Insurance is what is known as a ‘grudge purchase’: customers know it is necessary, but they hope never to use it. This traditionally and theoretically means that they want to pay as little as possible for their insurance
When 'rip and replace' is confronted with 'integrate and enhance'
Data should alleviate strain instead of causing new pain Recent research from SAS and Accenture underlines what many of us already knew anecdotally. Marketers are increasingly frustrated by their inability to obtain and leverage insights into customer behavior. Marketing teams have data – heaps of data – but they are unable
Batch AND real-time marketing analytics, instead of batch OR real-time
Catching up to the consumers Using technology and analytics to support marketing is not especially new. It is fair to say that it has been possible for some time. Many organisations have invested in marketing platforms, for example. However, there is a niggling problem. The investment may have been made, but few marketers are
El potencial de los datos en el sector financiero
El sector financiero es uno de los que ha alcanzado una mayor madurez en cuanto a su transformación digital y la pandemia del Covid no ha hecho sino acelerar este proceso. De acuerdo a nuestro informe Experiencia interrumpida: ¿continua el Covid-19 cambiando el comportamiento del cliente?, antes de la pandemia
Os dados como meio para tomar decisiões e melhorar a experiência do cliente
Frequentemente ouvimos falar de transformação digital e digitalização. O certo é que, entre ser uma empresa digital e ser uma entidade que toma decisões cem por cento baseadas em dados e em conhecimento empírico, há um longo caminho a percorrer, principalmente se não contarmos com as ferramentas adequadas. Por mais
O papel da tecnologia no combate à fraude
Vivemos num mundo cada vez mais digital e trabalhamos, igualmente, em organizações cada vez mais digitais. Isto traduz-se em inúmeras mais-valias que culminam em processos mais rápidos, eficazes e assertivos (e que facilitam efetivamente o dia-a-dia dos colaboradores), mas a verdade é que também coloca as organizações num grau de