Customers are more demanding than ever before. An effect of the pandemic is that brands had to go digital at any cost to survive and one of the side effects from this was an increase in customer personalization demand. Email inboxes are full of emails from all possible brands –
Tal y como comentamos durante el evento realizado con Expansión y McKinsey en nuestras oficinas, en el contexto de incertidumbre actual, las aseguradoras han tenido que subirse al tren de la digitalización para seguir creciendo. La crisis del COVID como acelerador de la digitalización en el sector seguros En un
Es indudable que los hábitos de comportamiento han cambiado, nos cuidamos más física y mentalmente, cuidamos lo que comemos y lo que bebemos y esto lo vemos en nuestro día a día. Los dulces en la oficina cada vez duran más, septiembre ha llenado el gimnasio como ningún año y
A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia
My recent work has focused heavily on migration, especially onto the SAS Viya platform and cloud more generally. Rather unexpectedly during this process, we have found that data observability is becoming increasingly important to customers. They start simply by looking at tracing files, but soon find that it has a
To find out more, please join SAS at the Microsoft stand at EuroCIS. Read all interviews of my entire series here.
The concept of a "data-driven company" is widely promoted and discussed today. Are executives looking to invest in analytics and see an added value? Do many decision makers first analyze whether this investment simply pays off? This article is the first in a series on the practical application of analytics
Why are some companies just so much better at customer experience? Last week’s #SASchat explored the defining characteristics of CX champions. As a member of the Global Practice Customer Intelligence team, I found this to be a very interesting discussion, and I certainly learned a lot. Here are my key
I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not
It is widely recognized that the right price is crucial in insurance. Insurance is what is known as a ‘grudge purchase’: customers know it is necessary, but they hope never to use it. This traditionally and theoretically means that they want to pay as little as possible for their insurance
